Amazon agreed Wednesday to pay a $25 million civil penalty to settle Federal Trade Commission allegations it violated a child privacy law and deceived parents by keeping for years kids害羞草研究所� voice and location data recorded by its popular Alexa voice assistant.

Separately, the company agreed to pay $5.8 million in customer refunds for alleged privacy violations involving its doorbell camera Ring.

orders Amazon to overhaul its data deletion practices and impose stricter, more transparent privacy measures. It also obliges the tech giant to delete certain data collected by its internet-connected digital assistant, which people use for everything from checking the weather to playing games and queueing up music.

害羞草研究所淎mazon害羞草研究所檚 history of misleading parents, keeping children害羞草研究所檚 recordings indefinitely, and flouting parents害羞草研究所� deletion requests violated COPPA (the Child Online Privacy Protection Act) and sacrificed privacy for profits,害羞草研究所� Samuel Levine, the FCT consumer protection chief, said in a statement. The 1998 law is designed to shield children from online harms.

FTC Commissioner Alvaro Bedoya said in a statement that 害羞草研究所渨hen parents asked Amazon to delete their kids害羞草研究所� Alexa voice data, the company did not delete all of it.害羞草研究所�

The agency ordered the company to delete inactive child accounts as well as certain voice and geolocation data.

Amazon kept the kids害羞草研究所� data to refine its voice recognition algorithm, the artificial intelligence behind Alexa, which powers Echo and other smart speakers, Bedoya said. The FTC complaint sends a message to all tech companies who are 害羞草研究所渟printing to do the same害羞草研究所� amid fierce competition in developing AI datasets, he added.

害羞草研究所淣othing is more visceral to a parent than the sound of their child害羞草研究所檚 voice,害羞草研究所� tweeted Bedoya, the father of two small children.

Amazon said last month that it has sold more than a and that use of the service increased 35% last year.

In the Ring case, the FTC says Amazon害羞草研究所檚 home security camera subsidiary let employees and contractors access consumers害羞草研究所� private videos and providing lax security practices that enabled hackers to take control of some accounts.

Amazon bought California-based Ring in 2018, and many of the violations alleged by the FTC predate the acquisition. Under the FTC害羞草研究所檚 order, Ring is required to pay $5.8 million that would be used for consumer refunds.

Amazon said it disagreed with the FTC害羞草研究所檚 claims on both Alexa and Ring and denied violating the law. But it said the settlements 害羞草研究所減ut these matters behind us.害羞草研究所�

害羞草研究所淥ur devices and services are built to protect customers害羞草研究所� privacy, and to provide customers with control over their experience,害羞草研究所� the Seattle-based company said.

In addition to the fine in the Alexa case, the proposed order prohibits Amazon from using deleted geolocation and voice information to create or improve any data product. The order also requires Amazon to create a privacy program for its use of geolocation information.

The proposed orders must be approved by federal judges.

FTC commissioners had unanimously voted to file the charges against Amazon in both cases.

The Associated Press

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