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B.C. movie industry aims to be more green, both in production and onscreen

B.C. is one of the top three international full-service production centres in North America with more than 65 film studios
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The movie industry has always been at the forefront of change and the next frontier is making films and TV that are more environmentally sustainable, says producer Clara George.

The issue of greening filmmaking, both on-screen and off, comes into focus during a two-day forum starting Friday at the Vancouver International Film Festival.

B.C. is one of the top three international full-service production centres in North America with more than 65 film studios. Creative BC, the agency supported by the provincial government to help grow the sector, says the industry contributed $3.4 billion to the province害羞草研究所檚 economy in 2017-18.

George, whose film credits include 害羞草研究所淕irlfriends害羞草研究所 Guide to Divorce,害羞草研究所 害羞草研究所淭he Magicians害羞草研究所 and 害羞草研究所淏ury My Heart at Wounded Knee,害羞草研究所 says that type of investment creates a lot of opportunity to be green.

害羞草研究所淚 make it a priority for my productions.害羞草研究所

George says she and her staff employ numerous sustainable practices, including switching to electricity from diesel generators, using hybrid cars, implementing a print-on-demand system and reducing the consumption of beef on set.

害羞草研究所淚t害羞草研究所檚 an active choice that we have to make.害羞草研究所

Zena Harris, the creative director for the Sustainable Production Forum, says entertainment is a powerful industry to influence cultures, but that must start by keeping track of waste generated.

She wants the TV and film industry in to start monitoring how much is thrown away, the amount of water and fuel used and look at ways of reducing it.

害羞草研究所淩educe use of plastics, and that can be anything from plastic water bottles to plastic cutlery 害羞草研究所 that would be quite a goal, and reduce fuel consumption.害羞草研究所

A number of movies and television shows have started keeping track of sustainable practices, Harris says.

21st Century Fox says on its website that its 害羞草研究所淴-Files害羞草研究所 season 10 production managed to divert 81 per cent of its total waste from landfills and by recycling all of the aluminum and steel used in construction.

It saved the company $41,000, the website says.

Season 10 was filmed in 40 locations across B.C., each requiring elaborate set construction, lengthy transportation demands and intensive fuel use, the company says.

Harris says making movies is about creating new worlds and new sets made for those worlds, which opens the door for improved sustainability.

害羞草研究所淲e害羞草研究所檙e never going to get rid of a 100 per cent of the set material.害羞草研究所

Harris says much of the wood used in set creation is lauan wood.

害羞草研究所淚t害羞草研究所檚 smooth and the industry loves it, however, that wood comes from Southeast Asia, so rainforests are being cut down for that wood.害羞草研究所

If the wood is Forest Stewardship Council certified then it is a better option, she says, adding that anything with an ecolabel is more responsibly managed.

It害羞草研究所檚 not just behind the scenes that the industry wants to go green but to normalize sustainable behaviour onscreen too.

Harris says incorporating sustainability into the storyline is a 害羞草研究所渂ig area害羞草研究所 of opportunity.

害羞草研究所淲hen we start to normalize these behaviours it starts to influence the broader culture.害羞草研究所

George says movies help change the landscape.

On her last few shows the heroes have driven electric cars, used recyclable water bottles and ate vegetable-based foods, she says.

害羞草研究所淚t害羞草研究所檚 much subtler in terms of change of lifestyle. Unless your content is specifically about an environmental story, all we can do is show an environmental lifestyle.害羞草研究所

Hina Alam, The Canadian Press

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