害羞草研究所� 害羞草研究所� didn害羞草研究所檛 just work 害羞草研究所� it spun box office gold. The of Greta Gerwig害羞草研究所檚 害羞草研究所� 害羞草研究所� and Christopher Nolan害羞草研究所檚 害羞草研究所� 害羞草研究所� brought moviegoers back to the theaters in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid .
Warner Bros.害羞草研究所� 害羞草研究所淏arbie害羞草研究所� claimed the top spot with a massive $155 million in ticket sales from North American theaters from 4,243 locations, surpassing 害羞草研究所淭he Super Mario Bros. Movie害羞草研究所� (as well as every Marvel movie this year) as the biggest opening of the year and breaking the first weekend record for a film directed by a woman. Universal害羞草研究所檚 害羞草研究所淥ppenheimer害羞草研究所� also soared past expectations, taking in $80.5 million from 3,610 theaters in the U.S. and Canada, marking Nolan害羞草研究所檚 biggest non-Batman debut and one of the best-ever starts for an R-rated biographical drama.
It害羞草研究所檚 also the first time that one movie opened to more than $100 million and another movie opened to more than $80 million in the same weekend. When all is settled, it will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide. And all this in a marketplace that increasingly curved towards intellectual property-driven winner takes all.
The 害羞草研究所淏arbenheimer害羞草研究所� phenomenon may have started out as good-natured competition between two aesthetic opposites, but, as many hoped, both movies benefitted in the end. Internationally, 害羞草研究所淏arbie害羞草研究所� earned $182 million from 69 territories, fueling a $337 million global weekend. 害羞草研究所淥ppenheimer害羞草研究所� did $93.7 million from 78 territories, ranking above 害羞草研究所淏arbie害羞草研究所� in India, for a $174.2 million global total.
The only real casualty was 害羞草研究所淢ission: Impossible: Dead Reckoning Part I,害羞草研究所� which despite strong reviews and fell 64% in weekend two. Overshadowed by the 害羞草研究所淏arbenheimer害羞草研究所� glow as well as the blow of losing its IMAX screens to 害羞草研究所淥ppenheimer,害羞草研究所� the Tom Cruise vehicle added $19.5 million, bringing its domestic total to $118.8 million.
害羞草研究所淏arbenheimer害羞草研究所� is not merely counterprogramming either. But while a certain section of enthusiastic moviegoers overlapped, in aggregate the audiences were distinct.
Women drove the historic 害羞草研究所淏arbie害羞草研究所� opening, making up 65% of the audience, according to PostTrak, and 40% of ticket buyers were under the age of 25 for the PG-13 rated movie.
害羞草研究所淚t害羞草研究所檚 just a joyous time in the world. This is history in so many ways,害羞草研究所� said Jeff Goldstein, Warner Bros.害羞草研究所� president of domestic distribution. 害羞草研究所淚 think this marketing campaign is one for the ages that people will be talking about forever.害羞草研究所�
害羞草研究所淥ppenheimer害羞草研究所� audiences meanwhile were 62% male and 63% over the age of 25, with a somewhat surprising 32% that were between the ages of 18 and 24.
Both 害羞草研究所淏arbie害羞草研究所� and 害羞草研究所淥ppenheimer害羞草研究所� scored well with critics with 90% and 94% on Rotten Tomatoes, respectively, and audiences who gave both films an A CinemaScore. And social media has been awash with reactions and 害羞草研究所渢akes害羞草研究所� all weekend 害羞草研究所� good, bad, problematic and everywhere in between 害羞草研究所� the kind of organic, event cinema, watercooler debate that no marketing budget can buy.
害羞草研究所淭he 害羞草研究所楤arbenheimer害羞草研究所� thing was a real boost for both movies,害羞草研究所� Goldstein said. 害羞草研究所淚t is a crowning achievement for all of us.害羞草研究所�
害羞草研究所淥ppenheimer害羞草研究所� had the vast majority (80%) of premium large format screens at its disposal. Some 25 theaters in North America boasted IMAX 70mm screenings ( ), most of which were completely sold out all weekend 害羞草研究所� accounting for 2% of the total gross. Theaters even scrambled to add more to accommodate the demand including 1 a.m. and 6 a.m. screenings, which also sold out.
害羞草研究所淣olan害羞草研究所檚 films are truly cinematic events,害羞草研究所� said Jim Orr, Universal害羞草研究所檚 president of domestic distribution.
IMAX showings alone made up 26% of the domestic gross (or $21.1 million) from only 411 screens and 20% of the global gross, and 害羞草研究所淥ppenheimer害羞草研究所� will have at least a three-week run on those high-demand screens.
害羞草研究所淭his is a phenomenon beyond compare,害羞草研究所� said Rich Gelfond, the CEO of IMAX, in a statement. 害羞草研究所淎round the world, we害羞草研究所檝e seen sellouts at 4:00 a.m. shows and people travelling hours across borders to see 害羞草研究所極ppenheimer害羞草研究所� in IMAX 70mm.害羞草研究所�
This is the comeback weekend Hollywood has been dreaming of since the pandemic. There have been big openings and successes 害羞草研究所� 害羞草研究所淪pider-Man: No Way Home,害羞草研究所� 害羞草研究所淭op Gun: Maverick,害羞草研究所� 害羞草研究所淎vatar: The Way of Water害羞草研究所� among them, but the fact that two movies are succeeding at the same time is notable.
害羞草研究所淚t was a truly historic weekend and continues the positive box office momentum of 2023,害羞草研究所� said Michael O害羞草研究所橪eary, President & CEO of the National Association of Theatre Owners. 害羞草研究所淧eople recognized that something special was happening and they wanted to be a part of it.害羞草研究所�
And yet in the background looms disaster as Hollywood studios continue to squabble with striking actors and writers over a fair contract.
害羞草研究所淏arbie害羞草研究所� and 害羞草研究所淥ppenheimer害羞草研究所� were the last films on the 2023 calendar to get a massive, global press tour. Both went right up to the 11th hour, squeezing in every last moment with their movie stars. 害羞草研究所淥ppenheimer害羞草研究所� even pushed up its London premiere by an hour, knowing that Emily Blunt, Matt Damon and Cillian Murphy would have to leave to symbolically join the picket lines by the time the movie began.
Without movie stars to promote their films, studios have started pushing some falls releases, including the high-profile Zendaya tennis drama 害羞草研究所淐hallengers.害羞草研究所�
But for now, it害羞草研究所檚 simply a positive story that could even continue for weeks to come.
害羞草研究所淭here could be a sequel next weekend,害羞草研究所� said Paul Dergarabedian, the senior media analyst for Comscore. 害羞草研究所淭he FOMO factor will rachet up because of this monumental box office event centered around the movie theater experience.害羞草研究所�
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.
1. 害羞草研究所淏arbie,害羞草研究所� $155 million.
2. 害羞草研究所淥ppenheimer,害羞草研究所� $80.5 million.
3. 害羞草研究所淪ound of Freedom,害羞草研究所� $20.1 million.
4. 害羞草研究所淢ission: Impossible-Dead Reckoning Part I,害羞草研究所� $19.5 million.
5. 害羞草研究所淚ndiana Jones and the Dial of Destiny,害羞草研究所� $6.7 million.
6. 害羞草研究所淚nsidious: The Red Door,害羞草研究所� $6.5 million.
7. 害羞草研究所淓lemental,害羞草研究所� $5.8 million.
8. 害羞草研究所淪pider-Man: Across the Spider-Verse,害羞草研究所� $2.8 million.
9. 害羞草研究所淭ransformers: Rise of the Beasts,害羞草研究所� 1.1 million.
10. 害羞草研究所淣o Hard Feelings,害羞草研究所� $1.1 million.
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