Gone are the days of shopping for a new guitar in a dark music store; Fender has released a new retail experience.

Wentworth Music害羞草研究所檚 Kelowna location is one of two stores in Canada to partner with the famous guitar company.

害羞草研究所淲e understand the long term of what needs to happen and inspire musicians, and Fender has really hit the nail on the head,害羞草研究所� said Dale Wentworth, founder and owner of Wentworth Music. 害羞草研究所淎 lot of stores look look like a pawn shop. But this (display) is really bright.害羞草研究所�

Wentworth Music has been family owned and operated for 50 years and has watched their competition fall from twelve stores to now one.

害羞草研究所淚t害羞草研究所檚 been a lot of hard work and there are a lot of family members that are involved in the business that put in unpaid hours.

Because we are family owned and operated I think that it shows a testament of putting in the effort and not just looking into the benefit,害羞草研究所漌entworth said.

害羞草研究所淭here will always be people that will want to have a guitar and aspire to be a guitar player, or they害羞草研究所檒l hang it on the wall in their living room, it害羞草研究所檚 art for some people.害羞草研究所�

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Fender chose their long time partner in Kelowna to bring a luxury retail shopping experience to musical connoisseurs and novices.

The clean eye-level guitar racks are meant to be more welcoming to customers where they can easily pick up a guitar and try it out without the help of anyone to find the right fit.

害羞草研究所淭he reason for this program was when we went out into the retail industry there were lots (of guitars) on the walls but not on the floors. We want to maximize space and elevate the product,害羞草研究所� said Jessica Hoyt Protheroe, director of retail marketing at Fender.

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Although it has been reported that guitar sales are dropping, from $1.5 million sold annually to just over $1 million annually by Geoff Edgers who covered the guitar industry for the Washington Post.

Fender says that they aren害羞草研究所檛 going anywhere, with a new app to make learning the guitar easy for those that want to learn.

Along with this new experience they say the guitar will always be relevant in a digitally obsessed world.

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sydney.morton@kelownacapnews.com
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