Two up-and-coming Kelowna artists are proof that West Coast talent doesn害羞草研究所檛 stop in Vancouver.

Artist Cameron Ambrosio, who goes by Cameron James, and filmmaker Jordan Powers are making waves in the local arts community with the recent release of James害羞草研究所� second single, Voodoo.

Growing up in Kelowna, they have seen the underground music scene in Kelowna grow into a collaborative, thriving network of young artists.

James, 22, and Powers, 25, are at the forefront of this scene, which they say is more collaborative than competitive.

害羞草研究所淭here are so many talented people here in Kelowna害羞草研究所�It seems like everyone is super supportive of each other. Cam can get access from five different dudes for beats, I can call on six different camera guys to come help for a music video害羞草研究所�it害羞草研究所檚 a good spot to be in right now,害羞草研究所� said Powers.

害羞草研究所淭hat害羞草研究所檚 another way of putting Kelowna on the map, you害羞草研究所檙e going to get places by helping each other,害羞草研究所� added James.

The music video for Voodoo, features the familiar sight-lines of Kelowna害羞草研究所檚 Knox Mountain and the Mission area waterfront.

Since its release on and (warning: explicit content) a few days ago, the new single has been watched several thousand times.

Simplicity was their goal during the filming of the song, which took just 30 minutes to write and three hours to film.

James has been sitting on this tune since last year when he wrote it and is happy to finally pair it with a video.

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The song features a message about pushing forward and pursuing your dreams.

害羞草研究所淚 love to push that you can do whatever you want to do. Especially where we害羞草研究所檙e at, me personally, I害羞草研究所檓 born and raised in Kelowna, I just turned 22 years old, and it害羞草研究所檚 kind of my time,害羞草研究所� said James.

害羞草研究所淚f I want and try and do something that I love for a career, it害羞草研究所檚 right now and just trying to get that across to people, that you dictate your future.害羞草研究所�

He says the recent release of this song has re-lit his creative fire, as James is excited about what the future will bring.

Creativity has always surrounded the two young artists, ever since they were in high school together at Okanagan Mission Secondary.

When James was 18, he was involved in the creation of rap group Rare Breed, which Powers helped film.

Even four years ago, James said the young music scene in Kelowna hadn害羞草研究所檛 really taken off yet.

But now, he said he害羞草研究所檚 starting to see young musicians pop up left and right.

However, he said being a musician in 2020 is very multifaceted, and requires perseverance.

害羞草研究所淚f you害羞草研究所檙e going to do this, it害羞草研究所檚 more than just making the music. It害羞草研究所檚 promoting yourself, and your stuff, and using outlets害羞草研究所�not just Instagram, Youtube and Twitter, now it could be TikTok or something else like that,害羞草研究所� James said.

Both artists hope to continue seeing more artists break out into the light.

害羞草研究所淚t害羞草研究所檚 only going to help, right. That害羞草研究所檚 just going to put Kelowna and the West Coast, on the map, even for people in Vancouver,害羞草研究所� James said.

害羞草研究所淲hen you think West Coast, you害羞草研究所檙e going to think Vancouver, and for everyone in Vancouver to know where Kelowna is, and know that there害羞草研究所檚 actual talent (here), that害羞草研究所檚 huge.害羞草研究所�

The music video for James害羞草研究所� next single release, Halloween, is set to drop Oct. 31. Listen to Voodoo through the link below (warning: explicit content).

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Do you have something to add to this story, or something else we should report on? Email: phil.mclachlan@kelownacapnews.com

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