One year after getting Ryan Reynolds害羞草研究所檚 approval for their ad for his Aviation American Gin, Kelowna害羞草研究所檚 One Peak Creative has produced another ad for a Reynolds-owned company 害羞草研究所� this time, using audio technology to digitally reconstruct his voice.
One Peak害羞草研究所檚 recent ad for Mint Mobile, a telecommunication company that Reynolds has partially owned since 2019, stars one of the production group害羞草研究所檚 co-owners, Conar Fair, crash landing somewhere in the Arctic and stumbling across Reynolds alone in a desolate cave making cell phone calls with ease.
The catch, however, is that it isn害羞草研究所檛 Reynolds who has his back turned to the camera in the ad, who can be heard listing off the benefits of using Mint Mobile. Rather, it害羞草研究所檚 One Peak害羞草研究所檚 co-owner and videographer Glen Jackson filling in for Reynolds害羞草研究所檚 figure.
READ MORE: Kelowna-made video gets Ryan Reynolds害羞草研究所� thumbs up
And with the help of various audio programs, the production group was able to digitally recreate Reynolds害羞草研究所檚 voice.
害羞草研究所淭hat害羞草研究所檚 actually just an amalgamation of a bunch of other ads and interviews that he害羞草研究所檚 done,害羞草研究所� said Jackson. 害羞草研究所淲e had fun with that.害羞草研究所�
But the challenge wasn害羞草研究所檛 recreating Reynolds害羞草研究所檚 voice. Instead, Jackson said it was creating the fully computer-generated (CG) Arctic environment in 24 hours, which was made possible through a technology called Virtual Production Hub.
害羞草研究所淚t害羞草研究所檚 actually using something that was previously just a gaming engine for creating video game environments,害羞草研究所� said Jackson. 害羞草研究所淚t害羞草研究所檚 getting to the point where it really stands up to a lot of the CG work being used right now.害羞草研究所�
The ad was just one of many created for One Peak害羞草研究所檚 #adsolation campaign, which has seen them make one ad every day.
害羞草研究所淚n 2020 when the pandemic started, we started doing a campaign where we would make an ad in 24 hours from start to finish 害羞草研究所� shoot, edit, release,害羞草研究所� said Jackson.
While Reynolds told the group that he didn害羞草研究所檛 know whether to hire them or kidnap them following the release of their Aviation American Gin ad, he has yet to respond to the group害羞草研究所檚 Mint Mobile production.
害羞草研究所淏ecause he害羞草研究所檚 local, we害羞草研究所檝e always had a dream to do a project with him. We害羞草研究所檙e hoping that one of these days, we can get him out here,害羞草研究所� said Jackson.
aaron.hemens@kelownacapnews.com
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