It害羞草研究所檚 never really the end of the road for . The hard rock quartet have sold their catalog, brand name and IP to Swedish company Pophouse Entertainment Group in a deal estimated to be over $300 million, it was announced Thursday.
This isn害羞草研究所檛 the first time Kiss has partnered with Pophouse, which was co-founded by ABBA害羞草研究所檚 Bj枚rn Ulvaeus. When the band害羞草研究所檚 current lineup 害羞草研究所� founders Paul Stanley and Gene Simmons as well as guitarist Tommy Thayer and drummer Eric Singer 害羞草研究所� took the stage at the in December at New York City害羞草研究所檚 famed Madison Square Garden, they ended by revealing of themselves.
The cutting-edge technology was created by George Lucas害羞草研究所� special-effects company, Industrial Light & Magic, in partnership with Pophouse. The two companies recently teamed up for in London, in which fans could attend a full concert by the Swedish band in their heyday, as performed by their own digital avatars.
The ways in which Kiss害羞草研究所� avatars will be utilized has yet to be announced, but Pophouse CEO Per Sundin says fans can expect a biopic, a documentary and a Kiss experience on the horizon.
An avatar show is scheduled to launch in the second half of 2027 害羞草研究所� but don害羞草研究所檛 expect it to look anything like 害羞草研究所淎BBA Voyage,害羞草研究所� Sundin told the AP. And fans can expect it to kick off in North America.
Sundin says the goal of the purchase is to 害羞草研究所� which he believes sets Pophouse apart from .
害羞草研究所淭he record companies, the three big ones that are left, they害羞草研究所檙e doing a fantastic job, but they have so many catalogs and they can害羞草研究所檛 focus on everything,害羞草研究所� he says. 害羞草研究所淲e work together with Universal (Music Group) and Kiss, even though we will own the artists rights, and we害羞草研究所檙e doing it in conjunction with Kiss. But yes, we bought all rights, and that害羞草研究所檚 not something I害羞草研究所檝e seen that clear before.害羞草研究所�
害羞草研究所淚 don害羞草研究所檛 like the word acquisition,害羞草研究所� tells the AP over Zoom, assuring the band would never sell their catalog to a company they didn害羞草研究所檛 appreciate.
害羞草研究所淐ollaboration is exactly what it害羞草研究所檚 about. It would be remiss in our inferred fiduciary duty 害羞草研究所� see what I just did there? 害羞草研究所� to the thing that we created to abandon it,害羞草研究所� he continued. 害羞草研究所淧eople might misunderstand and think, 害羞草研究所極K, now Pophouse is doing that stuff and we害羞草研究所檙e just in Beverly Hills twiddling our thumbs.害羞草研究所� No, that害羞草研究所檚 not true. We害羞草研究所檙e in the trenches with them. We talk all the time. We share ideas. It害羞草研究所檚 a collaboration. Paul (Stanley) and I especially, with the band, we害羞草研究所檒l stay committed to this. It害羞草研究所檚 our baby.害羞草研究所�
And within that: no more live touring, for real. 害羞草研究所淲e害羞草研究所檙e not going to tour again as Kiss, period,害羞草研究所� he says. 害羞草研究所淲e害羞草研究所檙e not going to go put the makeup on and go out there.害羞草研究所�
Kiss are Pophouse害羞草研究所檚 second investment outside of Sweden: In February, Cyndi Lauper entered a partnership with the company which including the sale of the and a new immersive performance project she害羞草研究所檚 calling an 害羞草研究所渋mmersive theater piece害羞草研究所� that transports audiences to the New York she grew up in.
The aim is to develop new ways to bring Lauper害羞草研究所檚 music to fans and younger audiences through new performances and live experiences.
害羞草研究所淢ost suits, when you tell them an idea, their eyes glaze over, they just want your greatest hits,害羞草研究所� Lauper told the AP at the Pophouse headquarters in Stockholm in February. 害羞草研究所淏ut these guys are a multimedia company, they害羞草研究所檙e not looking to just buy my catalog, they want to make something new.害羞草研究所�
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