Some of Hollywood害羞草研究所檚 top actors and directors are getting a treat made exclusively in Quebec to sweeten their Oscar night victories 害羞草研究所� or make bitter losses a little easier to swallow.
Sagar, a fine, fluffy sugar derived from maple sap produced in the province, is one of the dozens of luxury goodies top acting and directing nominees are set to receive from Los Angeles marketing agency Distinctive Assets.
Though not affiliated with the awards ceremony, the company害羞草研究所檚 opulent 害羞草研究所淓veryone Wins害羞草研究所� gift bags have become a curiosity of the annual Oscars fanfare, successfully stirring media buzz and inspiring countless tabloid appraisals. In a February news release, Distinctive Assets teases a U.S. dollar value for the bags numbering in the six figures.
Agency founder Lash Fary serves as arbiter of gifts. He boasts on social media about his power to choose both the contents and recipients of the coveted packages.
This year, the Sagar Experience from Quebec maple producer 脡rabli猫re F. Carrier won his favour. Now, the likes of Danielle Brooks, America Ferrera and Mark Ruffalo are set to get a sample of the product worth around C$1,300, says Samuel Busque of Orion Suppliers, the company behind the Sagar Experience marketing campaign.
He said the concept for the sugar was to create a luxury item with international appeal rooted in Quebec history and tradition.
害羞草研究所淲e still find that in Quebec we don害羞草研究所檛 use enough of our exoticism and our products to explain and to show to the rest of the world how exclusive we are and what kind of luxury stuff that we can have,害羞草研究所� Busque said in an interview.
The Sagar Experience isn害羞草研究所檛 the kind of sugar Carey Mulligan or Ryan Gosling can simply dump in their morning coffee. Busque described it as a dish in and of itself with a cotton-like texture and faint note of maple. It is, indeed, a 害羞草研究所渨hole experience,害羞草研究所� he promised.
In addition to the Oscars gift bags, the product is the focus of chef-led workshops for guests at Quebec City害羞草研究所檚 Fairmont Ch芒teau Frontenac hotel this month. An online boutique for the Sagar Experience is also slowly rolling out, Busque said. Its first item for sale 害羞草研究所� 害羞草研究所淪weet Ritual,害羞草研究所� a package identical to the celebrity samples 害羞草研究所� appeared Saturday night. Busque said even more expensive bundles with accessories like hand-painted wooden boxes will also eventually be available.
For now, however, 脡rabli猫re F. Carrier owner Francis Carrier is just proud his product from Quebec害羞草研究所檚 rural Beauce region has made it to Hollywood.
害羞草研究所淚t害羞草研究所檚 wonderful,害羞草研究所� he said in a phone interview Saturday. 害羞草研究所淚t害羞草研究所檚 the most beautiful beginning we can have for our marketing for our product, which is really out of the ordinary compared to all the other maple products out there. We害羞草研究所檙e very proud to be at the Oscars precisely for that reason.害羞草研究所�
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Thomas MacDonald, The Canadian Press
