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Mean Girls (the musical) tops the box office, driven by female audience

Film reboot attracts a lot of viewers who weren害羞草研究所檛 around for the original
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Mean Girls arrived in B.C. theatres last weekend. Photo: Jojo Whilden/Paramount Pictures

Winter storms and cinema closures in North America didn害羞草研究所檛 dampen the opening weekend for 害羞草研究所 害羞草研究所

The Paramount release, adapted from the Broadway musical and the 2004 Tina Fey movie, earned $28 million in its first three days in theaters according to studio estimates Sunday. Not accounting for inflation, that害羞草研究所檚 more than the $24.4 million the first movie made in its opening weekend.

The 害羞草研究所淢ean Girls害羞草研究所 competition over the Martin Luther King Jr. holiday weekend featured several new releases, including the Jason Statham action movie 害羞草研究所 害羞草研究所 and the Jay-Z produced biblical satire 害羞草研究所淭he Book of Clarence,害羞草研究所 in addition to a slew of awards contenders capitalizing on buzz from recent nominations and the .

As with 害羞草研究所淏arbie,害羞草研究所 another enthusiastically pink movie, female audiences made up the vast majority (76%) of opening weekend ticket buyers for 害羞草研究所淢ean Girls.害羞草研究所 According to exit polls, 70% were between the ages of 18 and 34, which, yes, means that it had appeal for audiences who hadn害羞草研究所檛 been born when Regina George was first introduced to the world.

害羞草研究所淭he property is iconic,害羞草研究所 said Chris Aronson, Paramount害羞草研究所檚 president of domestic distribution. 害羞草研究所淭ina Fey is legendary and her contemporary twist has resonated with audiences, particularly the female audience.害羞草研究所

This iteration of 害羞草研究所淢ean Girls害羞草研究所 stars Angourie Rice, Auli害羞草研究所檌 Cravalho and , who played Regina on stage. It was originally planned to go straight to streaming on Paramount+, but the studio pivoted after test scores were positive. Social media played a big part in getting the word out and 害羞草研究所淢ean Girls害羞草研究所 also inspired groups of friends to go to the movies together. An estimated 40% went with two or more friends.

Fey returned to write and co-star in the new film, which was directed by Samantha Jayne and Arturo Perez Jr. and cost a reported $36 million to produce. Reviews have been more positive than not, with a 70% on Rotten Tomatoes, but audiences gave it a B CinemaScore which may not bode especially well for word-of-mouth appeal. Recent musicals like 害羞草研究所淲onka害羞草研究所 and 害羞草研究所淭he Color Purple害羞草研究所 scored in the A-range. The studio is optimistic after this weekend though. It also made $6.5 million from 16 international markets.

害羞草研究所淚t害羞草研究所檚 no secret that the release calendar is a little light for the first couple months of the year and because of the reception to this film we stand a chance of broadening this audience,害羞草研究所 Aronson said. 害羞草研究所淚t really is a crowd-pleaser.害羞草研究所

Amazon and MGM害羞草研究所檚 害羞草研究所淭he Beekeeper害羞草研究所 debuted in second place with an estimated $16.8 million from 3,303 theaters. Men made up approximately 62% of ticket buyers and audiences overall gave it a B+ CinemaScore. By the end of the four-day weekend, the studio expects it to have made $19.1 million. Miramax handled the international distribution for 害羞草研究所淭he Beekeper,害羞草研究所 which also grossed $20.4 million from 49 territories.

Third place went to 害羞草研究所淲onka,害羞草研究所 which added $8.4 million in its fifth weekend. The Timoth茅e Chalamet-led musical has now made over $178 million domestically and $500 million globally.

害羞草研究所淢usicals are on a roll,害羞草研究所 said Paul Dergarabedian, the senior media analyst for Comscore. 害羞草研究所淚t seems like a lot of studios run away from putting musical on their films for fear of limiting their audience pool, but I think this is a genre Hollywood should embrace and highlight.害羞草研究所

The Sydney Sweeney and Glen Powell romantic comedy 害羞草研究所淎nyone But You,害羞草研究所 a Sony release, is turning into a bit of a sleeper success as well, making nearly $7 million in its fourth weekend. By Monday, its domestic total should be around $56.5 million. Universal and Illumination害羞草研究所檚 害羞草研究所淢igration害羞草研究所 rounded out the top five with $6.2 million in its fourth weekend.

Not everything landed this weekend, though. 害羞草研究所 ,害羞草研究所 a faith-based comedy/drama with a starry, ensemble cast including LaKeith Stanfield, Omar Sy, RJ Cyler, David Oyelowo, Alfre Woodard and Teyana Taylor is not off to a promising start. The Legendary Pictures release opened to an estimated $2.6 million from just over 2,000 locations.

Written and directed by the British singer-songwriter Jeymes Samuel (stage name The Bullitts), it was self-consciously styled after Golden Age biblical epics like 害羞草研究所淭he Ten Commandments.害羞草研究所 It has also gotten mixed reviews, with 68% on Rotten Tomatoes and a B CinemaScore.

The Walt Disney Co. sent its 2020 Pixar film 害羞草研究所淪oul害羞草研究所 to movie theaters this weekend as well, where it made $429,000 from 1350 locations in North America. It害羞草研究所檚 the first of several Pixar movies, including 害羞草研究所淟uca害羞草研究所 and 害羞草研究所淭urning Red,害羞草研究所 that Disney is bringing to theaters this winter after all had streaming-only releases on Disney+ during the pandemic.

Hollywood害羞草研究所檚 awards season is also in full swing, and though many top contenders are already available to watch at home, some are still rolling out in theaters and hoping to capitalize on new nominations and awards shows like last weekend害羞草研究所檚 Golden Globes. 害羞草研究所淧oor Things,害羞草研究所 which was a big winner, added $1.8 million from only 580 theaters. 害羞草研究所淎ll of Us Strangers害羞草研究所 took in $474,000 from 120 screens. 害羞草研究所淎merican Fiction害羞草研究所 expanded nationwide and made $1.9 million from 625 screens. 害羞草研究所淭he Zone of Interest,害羞草研究所 playing on 25 screens, also crossed $1 million.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Tuesday.

1. 害羞草研究所淢ean Girls,害羞草研究所 $28 million.

2. 害羞草研究所淭he Beekeeper,害羞草研究所 $16.8 million.

3. 害羞草研究所淲onka,害羞草研究所 $8.4 million.

4. 害羞草研究所淎nyone But You,害羞草研究所 $6.9 million.

5. 害羞草研究所淢igration,害羞草研究所 $6.2 million.

6. 害羞草研究所淎quaman and the Lost Kingdom,害羞草研究所 $5.3 million.

7. 害羞草研究所淣ight Swim,害羞草研究所 $4.7 million.

8. 害羞草研究所淭he Boys in the Boat,害羞草研究所 $3.5 million.

9. 害羞草研究所淭he Book of Clarence,害羞草研究所$2.6 million.

10. 害羞草研究所淭he Iron Claw,害羞草研究所 $2.4 million.





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