The grant awards for the inaugural AMPLIFY BC Career Development Grants were announced at the BreakOut West festival in Kelowna Saturday.

害羞草研究所淎MPLIFY BC provides much-needed funding to our talented B.C. musicians and music sector,害羞草研究所� said Lisa Beare, Minister of Tourism, Arts and Culture, who announced the awards. 害羞草研究所淲ith nearly 300 music companies in our province, our music industry is thriving. And we want to keep it growing. I look forward to seeing what our artists achieve with the career development support provided through this program.害羞草研究所�

Seventy-five B.C. artists are receiving funding for career development projects, totalling more than $880,000. This program supports emerging and established artists in B.C. by funding sound recordings, music videos and marketing initiatives, as well as attracting national and international business to B.C. recording studios.

READ MORE: BreakOut West livens Kelowna with days of music

AMPLIFY BC is a $7.5-million music fund established by the government in early 2018. The initiative supports people working in B.C.害羞草研究所檚 diverse music industry and focuses on four funding areas:

Industry initiatives supporting the development of B.C.害羞草研究所檚 music industry, including training, skills development, research and a new focus on young up-and-coming talent.

Career development focusing on emerging and established artists.

Live music supporting B.C.-based live music events, creating engagement opportunities for audiences, artists and youth to enhance music tourism around B.C.

Music company development focusing on sustainability and building the capacity of B.C.害羞草研究所檚 music companies.

害羞草研究所淭he AMPLIFY BC initiative is an incredible sign of the value British Columbia places on culture and creators,害羞草研究所� said Robyn Stewart of BreakOut West. 害羞草研究所滻t is projects like this that enable B.C. artists to be highly competitive on the world stage.害羞草研究所�

BreakOut West is the Western Canadian music industry害羞草研究所檚 annual conference and festival. It showcases talented artists from across Western Canada and celebrates their successes through the Western Canadian Music Alliance industry awards. Of this year害羞草研究所檚 award nominees, 66 are from British Columbia.

The four-day event received more than $258,000 in provincial funding to assist with hosting the event in Kelowna. This funding also includes B.C.害羞草研究所檚 contribution to the operations of the Western Canada Music Alliance. Thousands of people are expected to attend industry events and performances, including about 600 national and international delegates.

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