Is non-English language music the future of Perhaps.
The surpassed 1 trillion streams at the fastest pace, ever, in a calendar year, Luminate害羞草研究所檚 2023 Midyear Report has found. The number was reached in three months, a full month faster than 2022.
Global streams are also up 30.8% from last year, reflective of an
Additionally, Luminate found that two in five 害羞草研究所� or 40% 害羞草研究所� of U.S. music listeners enjoy music in a non-English language. And a whopping 69% of U.S. music listeners enjoy music from artists originating outside of the U.S.
According to the report, Spanish, French, Japanese, Korean, Italian, German, and Arabic are the most popular languages for non-Anglophonic music among U.S. music listeners, with Latin genres leading the charge.
害羞草研究所淪pecifically, our streaming data shows that Spanish and Korean language music are the most popular when taking a look at the top 10,000 most streamed songs (audio and video combined) during the first half of 2023,害羞草研究所� says Jaime Marconette, Luminate害羞草研究所檚 senior director of music insights and industry relations.
害羞草研究所淔urthermore, Spanish-language music害羞草研究所檚 share of that top 10,000 has grown 3.6% since 2021, while English-language music害羞草研究所檚 share has dropped 4.2% in that same time,害羞草研究所� he says.
That is reflected in Luminate害羞草研究所檚 2023 Midyear Top Albums chart, where 害羞草研究所榮 spring 2022 album still breaks the top 10 a year later (the chart factors in a combination of album sales, on-demand audio/visual sales, and digital track sales). When 害羞草研究所渢op albums害羞草研究所� are defined by physical and digital sales exclusively, K-pop dominates, taking up six of the top 10 spots.
害羞草研究所淜-pop fans are, unsurprisingly, some of the most enthusiastic fans across physical formats,害羞草研究所� Marconette says.
Luminate found that K-pop fans are 69% more likely to purchase vinyl and 46% more likely to purchase CDs than the average U.S. music listener in the next 12 months. One in four K-pop fans has purchased a cassette in the last 12 months.
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