The very online showdown between and all started with a date: July 21.
It害羞草研究所檚 not uncommon for studios to counterprogram films in different genres on a big weekend, but the stark differences between an intense, serious-minded picture about of the atomic bomb and a lighthearted, candy-colored anthropomorphizing of quickly became the stuff of viral fodder.
There害羞草研究所檚 even some disagreement over whether it害羞草研究所檚 害羞草研究所淏arbieheimer害羞草研究所� or 害羞草研究所淏arbenheimer害羞草研究所� or 害羞草研究所淏oppenheimer害羞草研究所� or yet another tortured portmanteau 害羞草研究所� a phenomenon on which the AP Stylebook has yet to offer guidance, but for the purposes of this article will be 害羞草研究所淏arbenheimer.害羞草研究所�
It didn害羞草研究所檛 hurt that both Nolan and Gerwig have very passionate and very online fandoms eager to join in. Never mind that many of those fans overlap 害羞草研究所� the memes, allegiances, and T-shirts were just too fun.
Both movies often trend on social media when the other releases a new asset 害羞草研究所� a trailer, a picture, an interview. On one level, it害羞草研究所檚 a marketing department害羞草研究所檚 dream. Awareness could not be higher, the conversation couldn害羞草研究所檛 be louder, and neither film even has official reviews out yet.
害羞草研究所満π卟菅芯克鶛Barbenheimer害羞草研究所� is a marketing gift borne out of social media and I think it害羞草研究所檚 benefiting both films,害羞草研究所� said Paul Dergarabedian, the senior media analyst for analytics firm Comscore. 害羞草研究所淵ou害羞草研究所檙e certainly aware of both movies in a more profound and compelling way than I think might have otherwise happened had they been released on different weekends.害羞草研究所�
AMC Theaters reported that 20,000 of its AMC Stubs members had purchased tickets for a double feature. If you害羞草研究所檙e counting, that害羞草研究所檚 294 minutes of moviewatching. Even 害羞草研究所� Barbie herself 害羞草研究所� and the star of have started plotting the ideal 害羞草研究所淏arbenheimer害羞草研究所� day.
害羞草研究所淚t害羞草研究所檚 a perfect double bill,害羞草研究所� said Robbie at her movie害羞草研究所檚 London premiere Wednesday. 害羞草研究所淚 think actually start your day with 害羞草研究所楤arbie,害羞草研究所� then go straight into 害羞草研究所極ppenheimer害羞草研究所� and then a 害羞草研究所楤arbie害羞草研究所� chaser.害羞草研究所�
Cruise 害羞草研究所� whose opened a little over a week before the 害羞草研究所淏arbenheimer害羞草研究所� showdown 害羞草研究所� said at his premiere he害羞草研究所檇 plan to see both on their opening day, likely starting with 害羞草研究所淥ppenheimer,害羞草研究所� which seems to be the internet害羞草研究所檚 preferred viewing order as well.
害羞草研究所淏arbie害羞草研究所� actor thinks there害羞草研究所檚 a reason for that.
害羞草研究所淚 think that there害羞草研究所檚 a very specific order that if you see them in. If you see 害羞草研究所極ppenheimer害羞草研究所� last then you might be a bit of a psychopath,害羞草研究所� she diagnosed at the London premiere.
The showdown has made armchair marketing experts out of everyone, quick to scrutinize every move by Warner Bros. and Universal 害羞草研究所� as though it害羞草研究所檚 possible to compare two extraordinarily different campaigns.
One has infinite opportunities for photo opportunities, whimsical brand partnerships for seemingly everything from underwear to pool floats, large-scale fan events with autograph signings and pop stars like posting about the soundtrack. In other words, the 害羞草研究所淏arbie害羞草研究所� campaign can go nuclear.
害羞草研究所淥ppenheimer害羞草研究所� has the bomb, the alluring mystery but it害羞草研究所檚 not the kind of movie that lends itself to, say, a frozen yogurt collaboration.
Is the competition real, though, or just a meme? Some in Hollywood wondered if Warner Bros. plopped 害羞草研究所淏arbie害羞草研究所� on the weekend as a slight to Nolan, who had opened many films for the studio in that corridor including 害羞草研究所淚nception害羞草研究所� and 害羞草研究所淒unkirk.害羞草研究所�
He left Warner Bros. amid its controversial decision to send a year害羞草研究所檚 worth of movies to streaming and made 害羞草研究所淥ppenheimer害羞草研究所� with Universal instead. But a pointed box office war doesn害羞草研究所檛 exactly make sense for a studio that has talked recently about wanting to lure Nolan back.
There is an unspoken code of conduct: Never badmouth another studio害羞草研究所檚 film, publicly at least. This is partly decorum, especially when it comes to 害羞草研究所渂ox office showdowns害羞草研究所� which all will say are a creation of the press and sideline spectators.
But it害羞草研究所檚 also rooted in some truth: The conventional thinking is that having eyes on one movie is good for other movies 害羞草研究所� you see their posters and trailers and on some level everyone benefits.
And social media has allowed movie stars to get in on the game, too. Following reports that Cruise was irked the latest 害羞草研究所淢ission: Impossible害羞草研究所� was going to lose its IMAX screens to 害羞草研究所淥ppenheimer害羞草研究所� after only a week, Cruise posted photos of himself and standing in front of posters for 害羞草研究所淏arbie害羞草研究所� and 害羞草研究所淥ppenheimer,害羞草研究所� holding tickets for each.
害羞草研究所淭his summer is full of amazing movies to see in theaters. These are just a few that we can害羞草研究所檛 wait to see on the big screen,害羞草研究所� Cruise害羞草研究所檚 Instagram caption read.
The official accounts for 害羞草研究所淚ndiana Jones,害羞草研究所� 害羞草研究所淏arbie害羞草研究所� and 害羞草研究所淥ppenheimer害羞草研究所� responded with supportive notes. Gerwig and Robbie even followed with a similar photo series a few days later, which the official 害羞草研究所淥ppenheimer害羞草研究所� Instagram account reposted in its stories.
Charged with playing Oppenheimer, Cillian Murphy told the AP at his movie害羞草研究所檚 London premiere that 害羞草研究所渙f course害羞草研究所� he害羞草研究所檇 be seeing 害羞草研究所淏arbie.害羞草研究所� The sporting cross-promotion between four studios 害羞草研究所� Universal, Warner Bros., Disney and Paramount 害羞草研究所� is something the film business has not quite seen before.
害羞草研究所淣ot only is Tom Cruise the biggest box office star in the world, but he害羞草研究所檚 also an incredible ambassador for the movie theater, for the movie theater experience and boosting other movies,害羞草研究所� Dergarabedian said. 害羞草研究所淎nd that collegial atmosphere within the framework of what is seen as the very competitive box office derby is kind of a nice thing.害羞草研究所�
Still, everyone likes a No. 1 debut, and both 害羞草研究所淏arbie害羞草研究所� and 害羞草研究所淥ppenheimer害羞草研究所� reportedly carry $100 million production price tags (not including the millions spent on marketing). As far as goes, 害羞草研究所淏arbie害羞草研究所� has it in the bag with forecasts showing that it could open above $90 million in North America. 害羞草研究所淥ppenheimer害羞草研究所� meanwhile is tracking in the $40 million range. Then there害羞草研究所檚 the wild card of second weekend, which could snag second place.
Still even with a second- or third-place start, 害羞草研究所淥ppenheimer害羞草研究所� could be destined for a long, steady, profitable run into awards season. Adult audiences for R-rated movies are not often the ones who pack theaters the first weekend.
Back in 2008, in the midst of the recession, Warner Bros. and Universal faced off on the same July weekend with that went up against a lighthearted confection: and 害羞草研究所淢amma Mia!害羞草研究所� 害羞草研究所� both of which went on to be enormously profitable (though Nolan did win the first weekend).
The bigger worry is that what害羞草研究所檚 been heralded as has had more ups and downs than anyone might have hoped. That害羞草研究所檚 putting quite a bit of pressure on 害羞草研究所淏arbenheimer害羞草研究所� to overperform and boost the which pales in comparison to the bigger issues facing the industry
But with just over a week to go, it害羞草研究所檚 still a source of amusement. Even 害羞草研究所淏arbie害羞草研究所� co-star threw the gauntlet in his winking way at the London premiere.
害羞草研究所淚 think the world maybe wants to see 害羞草研究所楤arbie害羞草研究所� a little bit more right now,害羞草研究所� Ferrell said. 害羞草研究所淛ust saying!害羞草研究所�
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