THE CANADIAN PRESS

TORONTO 害羞草研究所� Imagine grabbing a mealworm powder smoothie for breakfast, snacking on chocolate chip and cricket cookies at work and coming home to a big bowl of pasta drenched in a cricket bolognese sauce.

A number of entrepreneurs are banking on this environmentally friendly, nutritionally dense protein hopping into the average Joe害羞草研究所檚 diet and are cooking up products to help make these critters a pantry staple.

害羞草研究所淚t害羞草研究所檚 moving away from the novelty. It害羞草研究所檚 moving away from the fear factor,害羞草研究所� says Eli Cadesky, co-founder and CEO of C-fu Foods in Toronto.

The company sells textured insect proteins that can replace traditional meat, soy, eggs or dairy when cooking. His second company, One Hop Kitchen, uses the product to make two bolognese sauces 害羞草研究所� one with crickets and the other with mealworm.

The Food and Agriculture Organization of the United Nations encourages entomophagy 害羞草研究所� or the eating of insects 害羞草研究所� because of its environmental and health benefits.

Most insects likely produce less greenhouse gases, require less water and feed, and need less land than traditional livestock, according to the FAO. They also tend to be high in fatty acids, fibre and micronutrients, and don害羞草研究所檛 tend to transmit diseases to humans.

A bottle of One Hop Kitchen害羞草研究所檚 pasta sauce costs US$9.99 in the U.S. and C$9.99 in Canada.

People trying One Hop Kitchen害羞草研究所檚 products now do so because they want to be more conscious consumers, Cadesky says, with 25 to 50 year-olds identifying as vegetarian, vegan or flexitarian, meaning they sometimes eat meat, making up the bulk of his customer base.

Around the world, humans eat more than 1,900 types of insects, including beetles, caterpillars and bees, according to the FAO 害羞草研究所� often because they害羞草研究所檙e a favoured food and not due to a lack of options. Most of the insects are consumed in Asia, Africa and Latin America.

The trick to helping the protein become more commonplace in North America is to package it in ways that make it easy to add to the average person害羞草研究所檚 diet, says Esther Jiang, the CEO of Toronto-based Gryllies, which sells a pasta sauce made with crickets.

害羞草研究所淓veryone wants to eat better 害羞草研究所� whether it害羞草研究所檚 for themselves or the environment. But, there is a big learning curve associated with that,害羞草研究所� she says. 害羞草研究所淪o, we want to just essentially break down the barriers to make it more accessible to everyone.害羞草研究所�

Pasta sauce, for example, is something most everyone knows how to make. The only difference is that Gryllies and One Hop Kitchen害羞草研究所檚 products include insects.

At Gryllies害羞草研究所檚 last visit to a local market, the company sold out of its tomato sauce before the day was over, she says, and staff had to return to the kitchen to create more for the next day害羞草研究所檚 event.

Jiang finds about 80 per cent of passers-by of a Gryllies booth are willing to sample some sauce and buy into the environmental and health benefits.

After they taste it and see how it can fit into their eating repertoire, she says, 害羞草研究所渋t is such an easy sell. It just makes sense.害羞草研究所�

The market for edible insects is growing rapidly, says Alex Drysdale, who launched CrikNutrition, a Winnipeg-based company that sells a cricket protein powder, in the spring of 2015.

Between 2016 and 2024, the edible insect market is expected to have a compound annual growth rate of 6.1 per cent, according to a report published last August by Persistence Market Research. By the end of 2024, it will account for US$722.9 million.

Drysdale says he fields calls nearly every week from individuals starting up insect farms or insect protein companies.

Anticipating growing demand, all three companies plan to expand their offerings in the future. One Hop Kitchen is tinkering with a curry and a spicy Arrabbiata sauce, while Gryllies is eyeing other types of alternative proteins, like algae.

Still, they recognize they can害羞草研究所檛 convert everyone right away.

Sometimes, people refuse to stop by Gryllies害羞草研究所檚 booth at markets when they hear what the company is selling, says Jiang, who assumes they can害羞草研究所檛 overcome the emotional or mental barrier of eating something with the reputation of a creepy and crawly.

She remains optimistic that most will overcome that reaction eventually.

害羞草研究所淲ith any new trend that comes with food, it does take some time,害羞草研究所� says Jiang. 害羞草研究所淏ut I think it害羞草研究所檚 only a matter of time that it becomes more mainstream.害羞草研究所�

害羞草研究所� by Aleksandra Sagan