害羞草研究所

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Life and style interview with Ed Geric

A passion for family, community and development projects
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- Words and photography by Lia Crowe

I catch up with Ed at the in to chat life, style and a few things in between. I am met with a charismatic, well-put-together man, who is excited to tell me about his current project, the Tresah condo development, set to come to life across the street from Mayfair Mall.

With a background working a chartered accountant and CPA, Ed joined the family business () full time in 1995, took control in 2002 and changed the direction of the company from focussing on single-family homes to multifamily residential projects.

害羞草研究所淚害羞草研究所檝e always had a passion for development. I love all the aspects of it, to the extent that I do not consider it work害羞草研究所攊t is me and what I do,害羞草研究所 says Ed, when asked what fires him up about his work. 害羞草研究所淚t is the initial creativity of seeing the potential of a piece of property. How does it blend in with the neighbourhood? Dealing with the architects and communicating my vision. I am convinced the future of development is multi-generational, and how can I make that happen in every development I do?害羞草研究所

As a single father of four 害羞草研究所渁mazing害羞草研究所 kids, Ed says outside of work he害羞草研究所檚 passionate about family and community.

害羞草研究所淥n weekends I like to wash my car and weed the garden. I love giving back to the community, and I害羞草研究所檓 the owner of the Saanich Predators junior hockey team.害羞草研究所

Asked what害羞草研究所檚 the best life lesson he害羞草研究所檚 learned in the last five years, Ed says, 害羞草研究所淎lways try your best. Focus on what you are best at. Take lots of pictures every day.害羞草研究所

When it comes to style, Ed害羞草研究所檚 personal aesthetic can best be described as classy with an edge. To him, good style is 害羞草研究所渃lassic straight lines that last through all trends.害羞草研究所

Ed is excited about Victoria害羞草研究所檚 growth potential in the next 25 years: 害羞草研究所淚 don害羞草研究所檛 think we all realize that Victoria and Vancouver Island are just being discovered. The growth will be amazing and I am passionate about how we all work together to make it happen. Let害羞草研究所檚 embrace the growth. You can do it all in Victoria, that害羞草研究所檚 what I love.害羞草研究所

He jokes that 害羞草研究所渆ven though I mostly work, I hear there is a good lifestyle balance in Victoria.害羞草研究所

Asked what adopted daily practice has led to his success, he says, 害羞草研究所淚 get up very early every day and commit those first two hours to myself. It害羞草研究所檚 time to think, plan, meditate and exercise. I get to work early (remember, it害羞草研究所檚 not work to me), visit job sites before they open and work harder than anyone else.害羞草研究所

Clothes/Grooming

Uniform: Tailored suit by day and night, collared button shirt, usually no tie.

Favourite denim, brand and cut: .

Current go-to clothing item: Dark, midnight-black tailored suit.

Favourite pair of shoes: Prada lace-up boots.

Best new purchase: .

Favourite day-bag: .

Accessory you spend the most money on: Belts and watches.

Favourite work tool: Framing hammer.

Sunglasses: Gucci.

Scent: .

Necessary indulgence: Really good red wine.

Favourite skincare product: Ones that make me look younger.

Style Inspirations & Life

Style Icon: James Bond.

Favourite artist: from Vancouver, BC.

Piece of art: Vessels by Zo毛 Pawlak.

Favourite fashion designer or brand: Gucci and Tom Ford.

Era of time that inspires your style: 害羞草研究所50蝉.

Film or TV show that inspires your style or that you just love the style of: Harvey Specter from Suits.

Favourite local restaurant:, and .

Favourite cocktail or wine: Manhattan made with bourbon and light on the bitters; for wine, Screaming Eagle Cab Sauv 2002/2012.

Book currently reading: Anything by Grisham.

Favourite city to visit: Vancouver and Montreal.

Favourite hotel: Right now, Hotel Anywhere.

Favourite app: Skip the Dishes.

Favourite place in the whole world: North Kaanapali Beach.



About the Author: Black Press Media Staff

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