The 2017 poppy campaign has kicked off across the Central Okanagan.

The annual campaign, which raises money to help local veterans through sale of lapel poppies and acts as a form of remembrance of those who fought and gave their lives in war, has become a staple of Canadian life at this time of year.

The campaign will run until Remembrance Day (Nov. 11) and in Kelowna, organizers hope to surpass the $178,000 raised last year.

The money helps serve veterans in a number of different ways, with contributions going to programs that assist them locally. The Royal Canadian Legion, which runs the campaign in most areas of Kelowna except Rutland, where the Army, Navy and Air Force Veterans害羞草研究所� Association runs the campaign, also donates a number of youth organizations, as well as Kelowna General Hospital and the local branch of the B.C. Cancer Foundation.

Poppy chairman John Cashin said part of the importance of the campaign is the money raised here stays in the community, with the exception of a small amount the local legion branch donates to help support a veterans害羞草研究所� hospital in the Lower Mainland.

Kelowna Mayor Colin Basran, on hand Friday morning to receive one of the first poppies of the 2017 campaign, said given what is happening in the other parts of the world today, recognizing the sacrifice of the men and women who fought for freedom is as important now as it has ever been.

害羞草研究所淲ith that in mind, I call on people in the community to volunteer to help with the poppy campaign as it shows you believe in diversity, inclusion and acceptance,害羞草研究所� he said.

Heading into the campaign, organizers were concerned about a lack of volunteers for this year害羞草研究所檚 campaign. But Cashin said following media stories about the need Thursday, the phone has been ringing 害羞草研究所渙ff the hook害羞草研究所� at the poppy campaign office.

The campaign kicked off in West Kelowna Thursday morning.