B.C.害羞草研究所檚 film industry will be getting a $42-million boost from the provincial government.

Creative BC CEO Prem Gill said the funding 害羞草研究所� which will run over three years 害羞草研究所� could not have come at a better time.

害羞草研究所淔rom film and music to publishing and digital media, this support will position B.C. storytellers and their companies for success at home and around the world,害羞草研究所� Gill said. 害羞草研究所淚t害羞草研究所檚 very emotional.害羞草研究所�

Arts and Culture Minister Lana Popham announced the funding Wednesday (April 19), calling it the largest one-time boost to those industries, which employ almost 120,000 people and generate $5.4 billion into the economy.

About $22 million will go to Amplify BC in order to promote the music industry, while $15.9 million is earmarked for domestic film production, $3 million is set for digital media companies and $600,000 for books and magazine publishing.

Popham said the money will help deal with the effects of the pandemic, which varied from industry to industry 害羞草研究所� lingering impacts of COVID-19 include the cancellation of music festivals and halts to local movie sets, but also boosted digital media.

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Overall, the creative sector has 害羞草研究所渂een hit very, very badly,害羞草研究所� Popham said.

害羞草研究所淣o could have predicted that any of these things would hit us like (they) did. We害羞草研究所檝e seen really tough times but I can tell you that our government has been listening.害羞草研究所�

The announcement took place in provincial legislature害羞草研究所檚 Hall of Honour, which was turned into a Hollywood North gathering with an appearance from the Mandalorian and Grogu, 害羞草研究所� also known as Baby Yoda.

Mandalorian star Pedro Pascal so happens to also stars in the dystopian TV show The Last of Us, whose second season is set to film in B.C., specifically Vancouver, which will double as Seattle.

Attendees of the Wednesday announcement could also learn about other aspects of the film industry, such as visual effects, film makeup, as well as the upcoming TV production 害羞草研究所淔arming for Love,害羞草研究所� an unscripted TV series filmed in rural B.C.

wolfgang.depner@blackpress.ca
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