Jennifer Twiner McCarron remembers when daycare staff took bets on when her daughter would finally stop wearing sparkly princess dresses.

So the CEO of Vancouver害羞草研究所檚 Thunderbird Entertainment and its subsidiary Atomic Cartoons could definitely relate to the co-authors of 害羞草研究所淧rincesses Wear Pants,害羞草研究所� NBC anchor Savannah Guthrie and parent educator Allison Oppenheim.

Both had young daughters who also went through a princess phase. While they worried about their girls aspiring to be princesses, they also wanted to let them embrace what they enjoyed, Twiner McCarron said.

害羞草研究所淭he moral for the book for them started from: It害羞草研究所檚 OK to embrace your pink and sparkly side and be feminine, but it害羞草研究所檚 also more important what you do than what you look like,害羞草研究所� she said.

害羞草研究所淭hat害羞草研究所檚 the part about wearing your pants. It害羞草研究所檚 OK to be a princess, but sometimes you害羞草研究所檝e got to put your pants on and get things done.害羞草研究所�

Atomic Cartoons is now producing a 害羞草研究所淧rincesses Wear Pants害羞草研究所� animated series that follows the adventures of courageous go-getter 害羞草研究所� and occasional trouser-wearer 害羞草研究所� Princess Penelope Pineapple. Drew Barrymore害羞草研究所檚 Flower Films is among the executive producers.

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It害羞草研究所檚 the latest achievement for Atomic Cartoons, which Twiner McCarron has helmed since 2016 and helped grow to 450 staff from 20. She recently also became CEO of Thunderbird Entertainment, which produced 害羞草研究所淏lade Runner 2049害羞草研究所� and 害羞草研究所淜im害羞草研究所檚 Convenience.害羞草研究所�

The theme of 害羞草研究所淧rincesses Wear Pants害羞草研究所� resonated with her as a female leader in an industry where men still dominate in top positions. She害羞草研究所檚 an active member of Women in Animation, which aims to increase female representation in the business.

She advises young women: 害羞草研究所淚f a new door of responsibility opens, just try and walk through it. What害羞草研究所檚 the worst thing that could happen? It doesn害羞草研究所檛 work out? That害羞草研究所檚 OK, you pick yourself up and you do something else.害羞草研究所�

Atomic Cartoons is based in a sprawling mural-covered building in east Vancouver. The city is a 害羞草研究所渉otspot害羞草研究所� for visual effects and animation, said Twiner McCarron, sitting in her tiny office adorned with Halloween decorations.

Vancouver is a world leader with about 60 visual effects and animation studios. And Netflix and other streaming services have boosted demand for content, helping British Columbia become Canada害羞草研究所檚 top spot for film and TV production last year, according to figures from the Canadian Media Producers Association.

害羞草研究所淭here害羞草研究所檚 so much of a need for content because people also consume it so quickly,害羞草研究所� said Twiner McCarron. 害羞草研究所淏efore, as it applies to animation, you were vying for those five primetime spots on Saturday morning, so it was much more competitive.害羞草研究所�

Now, she said, children害羞草研究所檚 programming has not only become more ubiquitous, it害羞草研究所檚 also gotten faster-paced. Disney害羞草研究所檚 害羞草研究所淏ambi,害羞草研究所� a favourite of hers when she was growing up, nearly put her kids to sleep, she said.

害羞草研究所淭he cutting is a lot faster. We used to do a 22-minute show and 325 shots seemed like a lot. Now we害羞草研究所檒l do a 22-minute show with 500 shots,害羞草研究所� she said, adding that episodes lasting seven or 11 minutes are becoming common too.

While Vancouver害羞草研究所檚 industry is booming, the city has a well-documented downside: wildly unaffordable housing. Atomic Cartoons is set to open its next office in Ottawa, a more attractive locale to young employees who want to lay down roots and start families.

害羞草研究所淲here do young people want to be and thrive? Vancouver害羞草研究所檚 hard, as we all know,害羞草研究所� Twiner McCarron said. 害羞草研究所淚t害羞草研究所檚 an expensive city. Ottawa has art, culture, politics, it害羞草研究所檚 the capital of Canada, great schools and it害羞草研究所檚 affordable still.害羞草研究所�

Looking ahead, the CEO plans to continue to find great books to transform into shows. She often chats with librarians to find out what kids are reading, and recently inked a deal to turn Max Brallier害羞草研究所檚 害羞草研究所淓erie Elementary害羞草研究所� into a live-action show.

She aims to create content that makes the world a better place 害羞草研究所� even in small ways.

害羞草研究所淲hat害羞草研究所檚 the value of my work? We are essentially helping parents cook dinner quietly,害羞草研究所� she said with a laugh. 害羞草研究所淏ut at least they can put some stuff on that害羞草研究所檚 quality and 害羞草研究所� has good values and messaging.害羞草研究所�

Laura Kane, The Canadian Press

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