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A development company is apologizing after a vulgar message was spotted recently on an electric street sign.

The digital sign displayed a sexually explicit message, according to a photo snapped outside of Mission Group害羞草研究所檚 Ella building construction site on Ellis Street and Bernard Avenue and posted on Reddit shortly after Aug. 29.

Reddit user u/GuyOne posted the picture on the online forum, saying it was 害羞草研究所渁n interesting sign downtown.害羞草研究所�

Kelowna communications consultant Marnie Douglas confirmed the sign wasn害羞草研究所檛 owned by the city, and was rented by Mission Groups General Contractor.

害羞草研究所淭he developer was required to put up signage as part of the crane removal and they likely rented the sign for that purpose. If the sign is not locked, someone could get into it and tamper with the copy,害羞草研究所� Douglas said.

And that害羞草研究所檚 exactly what happened.

ITC rented the sign from United who was responsible for controlling the information, Greggain said. A member of United did not secure the controls on the sign properly, which left the digital sign up to any passerby害羞草研究所檚 interpretation.

害羞草研究所淢ission Group and ITC would like to sincerely apologize to anyone who may have witnessed this inappropriate wording,害羞草研究所� Greggain said.

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