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Master winemaker retires

Kelowna害羞草研究所檚 Howard Soon is retiring this summer after a 37-year-long career
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Carli Berry/Capital News Master winemaker Howard Soon of Sandhill Wines is retiring after 37 years in the wine industry. He holds his recent award winning wine Howard Soon Red 2014.

After 37 years in the wine industry, Howard Soon said it was the magic age for him to retire.

The master winemaker at Sandhill Wines has won numerous awards for his wines, most recently, the Howard Soon Red 2014 earned red wine of the year at the 2017 All Canadian Wine Championships.

害羞草研究所淚 always say the wine won the award. We have a team of five winemakers, in fact we all taste the wine together,害羞草研究所 he said.

The 65-year-old could stay longer, but he wants personal time to spend with his wife. Currently, Soon is the longest serving winemaker in Canada.

害羞草研究所淵es, I could stay longer, but it害羞草研究所檚 a good time to jump aside. My wife has always put up sacrifices and personal time,害羞草研究所 he said.

He has four children, three of whom were born and raised in Kelowna.

Soon started in the industry by working with Labatts Brewery for five years in Winnipeg, before moving to the Okanagan and knocking on the door of Calona Wines in 1980.

He started as a quality control supervisor, before becoming a wine maker in 1989.

害羞草研究所淭he (wine) perspective is different from beer and I love it, it害羞草研究所檚 all agricultural,害羞草研究所 said Soon.

Wine is dependent on Mother Nature, if you don害羞草研究所檛 have good grapes one season, you have to wait a year for the next batch, he said.

Soon害羞草研究所檚 attention to detail and his enjoyment of working with people has allowed him to excel in his position. Wine is always on his mind.

害羞草研究所淚 think one of my strengths is bringing across 害羞草研究所榳hat is wine?害羞草研究所 to the public,害羞草研究所 he said. 害羞草研究所淚 think I害羞草研究所檇 like to say I害羞草研究所檓 an interpreter.害羞草研究所

It害羞草研究所檚 not about the gold medals, he said, it害羞草研究所檚 about the taste. As a mentor for younger winemakers, he gives advice and asks them questions, training them to become independent thinkers while tasting wine with them.

害羞草研究所淭o be a successful winemaker, you have a vision of what you want to do,害羞草研究所 he said. 害羞草研究所淵ou have to love this work so much, you害羞草研究所檇 pay to do it.害羞草研究所

Soon said his biggest accomplishment in the industry has been Sandhill害羞草研究所檚 dedicated single vineyard wines which may have defined 害羞草研究所渢erroir害羞草研究所 in B.C.

害羞草研究所淭erroir (a French term) is defined as having a sense of place, which means where is the grape grown and you can taste that in the wine,害羞草研究所 said Soon.

害羞草研究所淗is non-interventionist approach has led to countless awards and accolades, including the Founder害羞草研究所檚 Award from the 1998 Okanagan Wine Festival, the first B.C. winemaker to receive a gold medal at the Chardonnay du Monde in France and most notably a clean sweep at the 2009 Canadian Wine Awards with Best Red and Best White wine of show and best Canadian winery,害羞草研究所 reads a Sandhill Wines release.

害羞草研究所淚 can害羞草研究所檛 think of anyone who has had a more profound impact on the Canadian wine industry than Howard Soon. For those of us who know and believe that great wines are made in the vineyard, Howard has been our passionate crusader and proof point,害羞草研究所 said John Peller of Andrew Peller Ltd.

Soon also has a great love for the symphony and sits on the Okanagan Symphony board of directors. He practices piano once a week. He retires July 24.





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