With all the attention on the International Triathlon Union (ITU) Multisport World Championship Festival, it can be easy to over look .

The triathlon is still taking place, a month earlier with nearly 500 taking on the Challenge July 23.

害羞草研究所淚 think athletes are excited that we害羞草研究所檙e doing it. I think a lot of people expected us fully to not do the event this year,害羞草研究所� said race director Michael Brown. 害羞草研究所淚 felt it important to not only the community, and obviously for the economy, that we害羞草研究所檙e still bringing close to 500 athletes to town.害羞草研究所�

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Included in that total are about 10 professionals. This year害羞草研究所檚 event features the standard distance of a 1.5 kilometre swim, 45-km bike and 10.5-km run, the half distance of 1.9-km/90-km/21.1-km, the half relay of the same distance as the half and the aqua bike, a 1.9-km swim and 90-km bike.

The pro害羞草研究所檚 will have a CDN $15,000 prize purse to chase. Among the pros are Mackenzie Madison and Nathan Killam.

害羞草研究所淭he event is going to be as fierce and as competitive as it always is,害羞草研究所� he said. 害羞草研究所淲e害羞草研究所檙e excited to have a pro race. We feel it害羞草研究所檚 important to offer pro prize money. These pro athletes don害羞草研究所檛 always have an opportunity to make money. We害羞草研究所檙e happy to give them that opportunity.害羞草研究所�

Brown said there is a really good vibe about the event this year.

害羞草研究所淲e have a ton of athletes that are coming to train during that week,害羞草研究所� said Brown, adding that many entered the Peach Classic Triathlon on Sunday, then stay this week to train.

Challenge has really good local age-group athletes, some on the verge of becoming pros, or were, he added.

Brown said Challenge Penticton is a complement to the ITU. It害羞草研究所檚 their intention to make sure the event was used as a test event. They will use many of the same volunteers, and captains. He said it害羞草研究所檚 not very the chance arises to run an event on the same race course they will use six weeks later for the world championship. They will use the same bike course as ITU with the exception of the Summerland loop.

害羞草研究所淚t gives a lot of people that are racing in August a chance to go out and race the course and have a better feel for the course come August.害羞草研究所�

Brown wants to see the community support the event and celebrate the athletes, and emphasized the need for for both events.

害羞草研究所淕et out and get involved and we love the community engagement in Penticton,害羞草研究所� he said.