A line of cannabis strains backed by members of the Tragically Hip will carry names familiar to many of the band害羞草研究所檚 fans.

Up Cannabis investor, and Hip bassist Gord Sinclair, says the company plans to market five strains 害羞草研究所� each making a subtle nod to the Hip害羞草研究所檚 most popular songs.

One is called Grace, an ode to 害羞草研究所淕race, Too,害羞草研究所� while another will be named 50MC, a tip off to 害羞草研究所淔ifty-Mission Cap.害羞草研究所�

A couple others are more overtly named after lesser-known Hip songs, 害羞草研究所淢orning Moon害羞草研究所� and 害羞草研究所淓ldorado.害羞草研究所�

The fifth strain, Gems, derives its name from 害羞草研究所淭he Last of the Unplucked Gems,害羞草研究所� the closing track off the band害羞草研究所檚 1991 album 害羞草研究所淩oad Apples.害羞草研究所�

The marketing plan was outlined by Sinclair during a promotional event in Creemore, Ont., on Tuesday.

READ MORE: Tragically Hip singer-songwriter Gord Downie dies at 53

It comes as some licensed marijuana producers look for creative ways to resonate with customers while staying in the boundaries of government regulations. Celebrity endorsements for cannabis will be prohibited when the legalization of recreational pot takes effect on Oct. 17.

Members of the Hip hold a financial stake in Up Cannabis, which means their involvement isn害羞草研究所檛 explicitly considered a celebrity endorsement, like someone hired to represent the product.

Other companies have been taking different avenues to drum up attention for their cannabis lines. Aurora Cannabis sponsored a number of recent music events, including Toronto害羞草研究所檚 North By Northeast, while Tweed has supported various festivals in different parts of the country.

David Friend, The Canadian Press

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