How does a small West Kootenay clothing store become a social-media sensation literally overnight?
All it takes is a little creativity from staff and a 害羞草研究所淗ot Boss害羞草研究所� by the name of Rhylan Streloff.
JJ害羞草研究所檚 Fashions in Trail has attracted over 1.2 million followers and over 22.7 million likes on video-sharing app TikTok.
害羞草研究所淲e害羞草研究所檙e literally ecstatic,害羞草研究所� said store employee Madicyn Dobie. 害羞草研究所淲hen we hit one million followers, we were freaking out. We害羞草研究所檙e from Trail, and it害羞草研究所檚 such a small town and a small area so for anyone whether a business or anything.
害羞草研究所淔or a million people to follow you when you害羞草研究所檙e from such a small area 害羞草研究所� it害羞草研究所檚 insane.害羞草研究所�
JJ害羞草研究所檚, like many local businesses, had been hit hard by the pandemic, so in October, employees Dobie and Paige Witt decided to combine fashion with fun and create a post of two young employees swooning over their obliviously handsome boss.
They convinced Streloff to play along and Dobie filmed and edited a short 15-second video of the two young women popping to the Jack Harlow tune 害羞草研究所淲hats Poppin害羞草研究所� in an effort to get their Hot Boss害羞草研究所� attention.
The video害羞草研究所檚 success was unexpected.
害羞草研究所淗e wanted to take the first video we made down,害羞草研究所� said Dobie. 害羞草研究所淭hen we woke up the next day and it had three million views.害羞草研究所�
Streloff was a little self-conscious and concerned at first, but soon the popularity and growing number of followers helped ease any reservations.
害羞草研究所淚t was funny, but I was worried because it was a little edgy, and I am always worried about what people think, but in the end we are just having fun,害羞草研究所� said Streloff.
And as for the term 害羞草研究所淗ot Boss?害羞草研究所�
害羞草研究所淚t害羞草研究所檚 a little strange for me, but I just have to take it as a joke, and have fun with it. Even the coffee bar across the street, they write it on my coffee cup.害羞草研究所�
The JJ害羞草研究所檚 team collaborates on all their videos.
The exposure proved a big help in launching JJ害羞草研究所檚 online website, and while it hasn害羞草研究所檛 yet proved a huge financial windfall, its social-media reach is off the charts with over 100,000 million views so far.
害羞草研究所淭hat (the pandemic) was the reason I didn害羞草研究所檛 take it down, and we kept doing this,害羞草研究所� explained Streloff. 害羞草研究所淎t any point we could be shut down and our business has been affected so to get an online store going, and building a following this way, at least we know we have the backup and a little revenue coming in.害羞草研究所�
JJ害羞草研究所檚 has been in business for 37 years, started by Streloff害羞草研究所檚 grandmother in Castlegar and continued by his father. Streloff took over the business after working for 10 years in the oil and gas industry.
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