It害羞草研究所檚 not just you. The word 害羞草研究所渄emure害羞草研究所� is being used to describe just about everything online these days.

It all started earlier this month, when TikTok creator Jools Lebron that would soon take social media by storm. The hair and makeup she害羞草研究所檚 wearing to work? Very demure. And paired with a vanilla perfume fragrance? How mindful.

In just weeks, Lebron害羞草研究所檚 words have become the latest vocabulary . In addition to her own viral content that continues to describe various day-to-day, arguably reserved or modest activities with adjectives like 害羞草研究所渄emure,害羞草研究所� 害羞草研究所渕indful害羞草研究所� and 害羞草研究所渃utesy,害羞草研究所� several big names have also hopped on the trend across social media platforms. Celebrities like and have shared their own playful takes, and even the White House used the words the Biden-Harris administration害羞草研究所檚 recent student debt relief efforts.

The skyrocketing fame of Lebron害羞草研究所檚 害羞草研究所渧ery mindful, very demure害羞草研究所� influence also holds significance for the TikToker herself. Lebron, who identifies as a transgender woman, said in a that she害羞草研究所檚 now able to finance the rest of her transition.

害羞草研究所淥ne day, I was playing cashier and making videos on my break. And now, I害羞草研究所檓 flying across country to host events,害羞草研究所� Lebron said in the video, noting that her experience on the platform has changed her life.

She害羞草研究所檚 not alone. Over recent years, a handful of online creators have after gaining social media fame 害羞草研究所� but it害羞草研究所檚 still incredibly rare, and no easy feat.

Here害羞草研究所檚 what some experts say.

How can TikTok fame lead to meaningful sources of income?

There is no one recipe.

Finding resources to work as a creator full-time 害羞草研究所渋s not as rare as it would have been years ago,害羞草研究所� notes Erin Kristyniak, VP of global partnerships at marketing collaboration company Partnerize. But you still have to make content that meets the moment 害羞草研究所� and there害羞草研究所檚 a lot to juggle if you want to monetize.

On TikTok, most users who are making money pursue a combination of hustles. Brooke Erin Duffy, an associate professor of communication at Cornell University, explains that those granted admission into TikTok害羞草研究所檚 Creator Marketplace 害羞草研究所� the platform害羞草研究所檚 space for brand and creator collaborations 害羞草研究所� can 害羞草研究所渆arn a kickback from views from TikTok expressly,害羞草研究所� although that doesn害羞草研究所檛 typically pay very well.

Other avenues for monetization include more direct brand sponsorships, creating merchandise to sell, fundraising during livestreams and collecting 害羞草研究所渢ips害羞草研究所� or 害羞草研究所済ifts害羞草研究所� through features available to users who reach a certain following threshold. A lot of it also boils down to work outside of the platform.

And creators are increasingly working to build their social media presence across multiple platforms 害羞草研究所� particularly amid a of the ByteDance-owned app in the U.S., which is currently . Duffy notes adding that many are working on developing this wider online presence so they can 害羞草研究所渟till have a financial lifeline害羞草研究所� in case any revenue stream goes away.

Is it difficult to sustain?

Gaining traction in the macrocosm that is the internet is difficult as is 害羞草研究所� and while some have both that resonate and found sources of compensation that , it still takes a lot of work to keep it going.

害羞草研究所淭hese viral bursts of fame don害羞草研究所檛 necessarily translate into a stable, long-term career,害羞草研究所� Duffy said. 害羞草研究所淥n the surface, it害羞草研究所檚 kind of widely hyped as a dream job 害羞草研究所� But I see this as a very superficial understanding of how the career works.害羞草研究所�

Duffy, who has been studying social media content creation for a decade, says that she害羞草研究所檚 heard from creators who have months where they害羞草研究所檙e reaping tremendous sums of money from various sources of income 害羞草研究所� but then also months with nothing. 害羞草研究所淚t害羞草研究所檚 akin to a gig economy job, because of the lack of stability,害羞草研究所� she explained.

害羞草研究所淭he majority of creators aren害羞草研究所檛 full-time,害羞草研究所� Eric Dahan, the CEO and founder of influencer marketing agency Mighty Joy, added.

Burnout is also very common. It can take a lot of emotional labor to pull content from your life, Duffy said, and the pressure of maintaining brand relationships or the potential of losing viewers if you take a break can be a lot. Ongoing risks of potential exposure to hate or online harassment also persist.

Is the landscape changing?

Like all things online, the landscape for creators is constantly evolving.

Demand is also growing. More and more platforms are not only aiming to court users but specifically bring aspiring creators on their sites. And that coincides with an increased focus on marketing goods and brands in these spaces.

Companies are doubling down 害羞草研究所渢o meet consumers where they are,害羞草研究所� Raji Srinivasan, a marketing professor at The University of Texas at Austin害羞草研究所檚 McCombs School of Business. YouTube and other social media platforms, such as Instagram, have also built out offerings to attract this kind of content in recent years, but 害羞草研究所� for now 害羞草研究所� it害羞草研究所檚 害羞草研究所淭ikTok害羞草研究所檚 day in the sun,害羞草研究所� she added, pointing to the platform害羞草研究所檚 .

And for aspiring creators hoping to strike it big, Dahan害羞草研究所檚 advice is just to start somewhere. As Lebron害羞草研究所檚 success shows, he added, 害羞草研究所淵ou don害羞草研究所檛 know what害羞草研究所檚 going to happen.害羞草研究所�