In this edition of Women in Business, women were interviewed who are employed in typically male-dominated industries or in a position that was historically filled by a man.

These women share their stories of being underrepresented in their field and leadership roles 害羞草研究所� in the hope that their perseverance and success become the guiding light for the next generation of women in business, so they continue to break glass ceilings and meet their goals.

Women in Business shows who the movers and the shakers are in Kelowna and that there is always a space to share stories of successful women.

Pete the Cat, Hotel Transylvania animated series or Max and Ruby might sound familiar as programs you or someone younger than yourself watches, but did you know that these shows were made and produced right here in Kelowna by Okanagan artists at a local animation firm?

Ashley Ramsay害羞草研究所檚 Yeti Farm Creative, based in downtown Kelowna, has produced internationally-recognized children害羞草研究所檚 shows and is poised to do more. As the COVID-19 global pandemic hit, people stayed home and used streaming services more, which Ramsay said increased the demand for content resulting in Yeti Farm thriving rather than diving.

But before it became a success, Yeti Farm actually started out as a 害羞草研究所渟ide hustle害羞草研究所�, according to Ramsay.

害羞草研究所淢y husband was doing freelance animation work at different agencies, and I was on maternity leave for our first child,害羞草研究所� she said.

害羞草研究所淚 had started a baby product business at the same time, and so it started out as our side hustle and over the years, we were able to grow it here at home in Kelowna.害羞草研究所�

Founded in 2007, Yeti Farm didn害羞草研究所檛 fully take off until 2013, beginning with five employees and now, the studio employs 175 producers and animators. As a woman leading a team in a traditionally male-dominated, Ramsay said it has had its challenges.

害羞草研究所淚 think there害羞草研究所檚 always a struggle when you害羞草研究所檙e a female entrepreneur, especially when you害羞草研究所檙e trying to raise capital. There害羞草研究所檚 a lot of preconceived notions about women害羞草研究所檚 roles as a natural bias when we walk into a room with a company that害羞草研究所檚 got a kickass balance sheet and revenue that害羞草研究所檚 going up 300 pre cent,害羞草研究所� she said.

害羞草研究所淚 sometimes wonder what is the biased lens that they害羞草研究所檙e looking through. Sometimes you can害羞草研究所檛 even really put your finger on it, but that害羞草研究所檚 been the most challenging thing. But as a woman leader, I don害羞草研究所檛 really walk in the door every day and think 害羞草研究所榦h I害羞草研究所檓 a woman害羞草研究所�, I just feel like I害羞草研究所檓 doing the best I can as a leader for the company no matter my gender.害羞草研究所�

Ramsay said one of the keys to her success is persistence.

害羞草研究所淚 honestly think it害羞草研究所檚 persistence. When you have a vision and a goal, which for us was to create as many jobs as possible in this industry and being able to put Kelowna on the map, you just have to keep going. You don害羞草研究所檛 really overcome something unless you see a goal through and you see it happening. You just got to keep going. You can害羞草研究所檛 let anything take you down.害羞草研究所�