It害羞草研究所檚 a product that almost every single woman needs, yet it hasn害羞草研究所檛 seen much innovation in nearly a century.

Likely because it is the most difficult part of the body to fit.

Jessica Bosman and Bryn Davis Williams found that out the hard way.

It害羞草研究所檚 not a one-size-fits-all approach. Even the sizes that are out there don害羞草研究所檛 do women justice with their support, and comfort, needs.

害羞草研究所淲e are women feeling those discomforts of bra strips digging in, underwires and just wanting to fling it off at the end of the day,害羞草研究所� said Bosman.

The young Vernon woman, along with Toronto害羞草研究所檚 Davis Williams, are breaking the mould when it comes to bras.

The pair have created a business called DOUBL that builds custom-fitted bras.

There are no alphabet sizes like traditional bras try to fit women into.

害羞草研究所淪o many women feel uncomfortable with their bodies because they don害羞草研究所檛 fit these sizes,害羞草研究所� said Bosman, adding DOUBL has no foam or underwires.

Davis Williams said, 害羞草研究所淭here害羞草研究所檚 not a singular way to be a woman or a singular size.害羞草研究所�

Instead, the made-to-measure garments are created using an AI-powered algorithm they created. During the purchase you upload automatic digital measurements of your body (taken from your phone camera).

Following many trials they have created a system that has a 100 per cent success rate with the fit.

害羞草研究所淲e chose the most challenging part of the body to fit,害羞草研究所� said Bosman, adding it害羞草研究所檚 all online so women don害羞草研究所檛 have to leave their home to buy a bra.

害羞草研究所淚t害羞草研究所檚 such a technical garment and carrying such a soft tissue area.害羞草研究所�

DOUBL was born from an Ivey Business School project after Bosman and Davis Williams met at Western University in London in 2015.

The pair continued to be friends after university, but the project was shelved temporarily.

The women each went into corporate jobs after graduating 害羞草研究所� Bosman into merchandising for fashion company SSENSE and Davis Williams into brand management for CPG company Unilever. It wasn害羞草研究所檛 until 2019 when a trip to New York Fashion Week resparked their interest in DOUBL.

害羞草研究所淲e had our first prototype made in 2020, it was horrible,害羞草研究所� said Bosman, who has always wanted to be a fashion designer, sparked by her Grade 8 W.L. Seaton teacher Mrs. Vance.

She even worked at Fabricland, which she called her 害羞草研究所渇irst learning experience.害羞草研究所�

In 2021, Bosman害羞草研究所檚 mom told her about the Enterprize Challenge for entrepreneurs.

DOUBL placed third.

害羞草研究所淚t害羞草研究所檚 such a great opportunity,害羞草研究所� added Davis Williams of the Dragons害羞草研究所� Den-style competition put on by Community Futures North Okanagan.

That along with some other programs and funding have helped the friends form the business, ethically and sustainably.

Not wanting a shop overseas to create the product, they have kept every part of production in Canada.

And the bras are created with recycled products.

害羞草研究所淚t diverts one water bottle per bra from waste,害羞草研究所� said Davis Williams.

The women each still have their corporate careers as they get set for a full launch of DOUBL in February.

They encourage all those interested to subscribe to their email newsletter at doubl.ca so they can be the first to be notified once their Kickstarter 100 Program goes live at the end of January.

Bosman害羞草研究所檚 goal is to move to Toronto, closer to her business partner, and ultimately they would love to move into apparel. 害羞草研究所淚t害羞草研究所檚 been a long journey to make a bra,害羞草研究所� said Bosman.

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