Movie theater owners are still feeling the high from 害羞草研究所� .害羞草研究所� The counterprogramming of 害羞草研究所淏arbie害羞草研究所� and 害羞草研究所淥ppenheimer害羞草研究所� brought audiences to cinemas around with the world, ultimately earning nearly $2.5 billion in combined ticket sales. But, gathered in Las Vegas this week for the annual CinemaCon convention and trade show, they害羞草研究所檙e also acutely aware that they need more than two movies to survive.
害羞草研究所淚t is not enough to rely solely on blockbusters,害羞草研究所� said Michael O害羞草研究所橪eary, the president and CEO of the National Association of Theater Owners. 害羞草研究所淭o have a truly successful filmed entertainment industry, a variety of movies that appeal to movie goers is critical.害羞草研究所�
That means, O害羞草研究所橪eary said Tuesday, 害羞草研究所渁 strong and vibrant market for movies with smaller or medium sized budgets.害羞草研究所�
At CinemaCon, Hollywood studios, exhibitors and tech companies come together to preview what害羞草研究所檚 next in moviegoing, from the films that they hope will get audiences to the theaters to the latest and greatest in snacks, seating and projection. On stage, the message is (by design) optimistic about the future of cinemas and the industry害羞草研究所檚 capacity for evolution. Whether it害羞草研究所檚 streaming, piracy, VHS or television, the leaders in the filmed entertainment industry are always quick to remind that their business has survived its share of existential crises: Someone is always forecasting its demise.
O害羞草研究所橪eary made a plea to 害羞草研究所渙ur friends in the financial industry害羞草研究所� to invest more capital into the system, calling it a 害羞草研究所渟mart investment害羞草研究所� that benefits 害羞草研究所渃reatives, studios, exhibition, local communities and, most importantly, movie fans.害羞草研究所�
害羞草研究所淲e know that a movie that begins its journey with theatrical exclusivity is more successful in every subsequent ancillary platform,害羞草研究所� he added. 害羞草研究所淭his should appeal to people who want as many film fans as possible to see their movies, but also to people that want to make money.害羞草研究所�
Studios including Warner Bros., Universal Pictures, Paramount, Disney and Lionsgate will all take the big stage at Caesar害羞草研究所檚 Palace to show new trailers or footage from their biggest upcoming films, from 害羞草研究所淔uriosa害羞草研究所� to 害羞草研究所淒eadpool & Wolverine,害羞草研究所� sometimes with the help of movie stars, to stoke excitement in the people who will put these films in their theaters.
2023 was . The overall box office was up 20% from the previous year in the U.S., surpassing $9 billion. But that害羞草研究所檚 still $2 billion shy of where the business was pre-pandemic. There were hits, like 害羞草研究所淥ppenheimer害羞草研究所� and 害羞草研究所淏arbie,害羞草研究所� of course, and other notable successes from traditional studios, like 害羞草研究所淭he Super Mario Bros. Movie,害羞草研究所� 害羞草研究所淪pider-Man: Across the Spider-Verse,害羞草研究所� 害羞草研究所淲onka害羞草研究所� and 害羞草研究所淕uardians of the Galaxy Vol. 3.害羞草研究所� There were surprises like 害羞草研究所淔ive Nights at Freddy害羞草研究所檚害羞草研究所� and 害羞草研究所淐ocaine Bear害羞草研究所� and sleepers like 害羞草研究所淎nyone But You.害羞草研究所�
There were also moments of successful innovation, including Taylor Swift and Beyonc茅害羞草研究所檚 groundbreaking to release their concert films, circumventing traditional studio middlemen. 害羞草研究所� 害羞草研究所� made over $260 million worldwide, making it the highest grossing concert film of all time. Toho studios also self-distributed its first film ever, with 害羞草研究所淕odzilla Minus One,害羞草研究所� which made over $114 million worldwide even with a limited release in the U.S.
But there were flops and disappointments too, and some of the tried-and-true genres like superhero movies proved to no longer be the industry supporting tentpoles that they once were. Streamed entertainment continues to be a formidable competitor for eyes and dollars as everyone continues to recover from the pandemic. In 2024, theater owners and studios are also having to grapple with a changed and somewhat depleted pipeline of films following the work stoppage caused by the dual Hollywood strikes.
But O害羞草研究所橪eary said that a 害羞草研究所済reat reimagination害羞草研究所� is underway.
害羞草研究所淚nflection points like these are moments of opportunity,害羞草研究所� he added. 害羞草研究所淎nd this last year has shown me that the future of this industry害羞草研究所攊ndeed, the state of this industry害羞草研究所攊s limitless.害羞草研究所�
Charles Rivkin, the chairman and CEO of the Motion Picture Association, talked about the importance of film productions in the U.S., which he said 害羞草研究所渂olster communities害羞草研究所� and account for 2.74 million American jobs. He also made an impassioned plea to combat piracy, which he said costs theaters more than $1 billion at the box office, and hopes to work with Congressional leaders to put for 害羞草研究所渟ite-blocking害羞草研究所� legislation.
Rivkin closed by quoting best documentary winner and AP journalist , in which he said that 害羞草研究所淐inema forms memories and memories form history害羞草研究所� while accepting the statuette for 害羞草研究所�20 Days in Mariupol.害羞草研究所�
Chernov害羞草研究所檚 words, Rivkin said, 害羞草研究所淩eminded us of the power and impact of what we do.害羞草研究所�
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