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Pharrell named new Louis Vuitton menswear creative director

Louis Vuitton has named multitalented singer-songwriter-philanthropist Pharrell Williams creative director of its menswear division, replacing the late Virgil Abloh, the company said Tuesday.

Louis Vuitton has named multitalented singer-songwriter-philanthropist Pharrell Williams creative director of its menswear division, replacing the late Virgil Abloh, the company said Tuesday.

害羞草研究所淧harrell Williams is a visionary whose creative universes expand from music, to art and to fashion 害羞草研究所 establishing himself as a cultural, global icon over the past 20 years,害羞草研究所 the luxury house said in a statement.

Word on the appointment first broke in The Wall Street Journal and Le Figaro.

The 害羞草研究所淗appy害羞草研究所 singer is a 13-time Grammy winner and two-time Oscar nominee with experience working with luxury brands and designers like the late Karl Lagerfeld.

The appointment is effective immediately. Williams害羞草研究所 first collection is scheduled to be shown during Paris Men害羞草研究所檚 Fashion Week in June.

The position had been left vacant since November 2021, when Abloh died of cancer at age 41. He was a groundbreaking designer and tastemaker known for merging streetwear and high fashion.

Abloh害羞草研究所檚 ubiquitous, consumer-friendly presence in culture was wide-ranging and dynamic. Some compared him to Jeff Koons. Others hailed him as his generation害羞草研究所檚 Lagerfeld, Chanel害羞草研究所檚 longtime creative director who died in 2019. Abloh was the first Black director of menswear at Louis Vuitton, one of France害羞草研究所檚 most storied fashion houses.

After Abloh害羞草研究所檚 death, the brand carried on with splashy men害羞草研究所檚 shows, largely without a creative director. Abloh, a DJ and founder of the brand Off-White, turned the job at Louis Vuitton into that of 害羞草研究所渃urator,害羞草研究所 rather than simply 害羞草研究所渄esigner,害羞草研究所 as he expanded his interests into housewares, art, jewelry, industrial design and architecture.

Williams collaborated with the luxury group LVMH (Louis Vuitton Moet Hennessy) in 2004 and 2008. He had a massively popular sneaker collaboration with Chanel in 2017 and a unisex clothing collection in 2019 that he designed with Lagerfeld. He also has his own fashion brands, including Billionaire Boys Club and Icecream.

害羞草研究所淗is creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,害羞草研究所 the brand害羞草研究所檚 new chairman and CEO, Pietro Beccari, said in the statement.

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By Leanne Italie

THE ASSOCIATED PRESS





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