NBC is inserting some pop culture flavor into the world害羞草研究所檚 biggest sports spectacle: From dancing with dressage horses at the Palace of Versailles to riding a giant baguette blimp over the Eiffel Tower, the network has strategically partnered with several big names to build anticipation for

Enlisting a plethora of entertainers and non-Olympic athletes is designed to entice viewers after the network 害羞草研究所� and longtime Olympics broadcaster in the U.S. 害羞草研究所� drew lackluster ratings for the last Summer Olympics, in Tokyo, and the Winter Olympics in Beijing. Held amid the coronavirus pandemic, those Games proceeded with muted fanfare and few announcers on-site.

But with over 11 million expected to attend the two-week Summer Games that start July 26, NBC 害羞草研究所� which holds the broadcasting rights to the Olympics through 2032 害羞草研究所� wants to attract more viewers by bringing Olympic stories to life with popular and diverse personalities.

害羞草研究所淲e speak to a broader audience,害羞草研究所� said , who has been brought on as a primetime NBC correspondent for Paris. The ultra-smooth rapper had become a fan favorite during the Tokyo Games, when he and did in-studio commentary for Peacock.

Snoop Dogg will be on the ground in Paris by late July, exploring the city害羞草研究所檚 landmarks and attending competitions and events. He害羞草研究所檚 already had casual with a few Olympians about their respective sports, including women害羞草研究所檚 basketball player , gymnast , skateboarder and beach volleyball players Sara Hughes and Kelly Cheng.

害羞草研究所淲e have different perspectives and different views,害羞草研究所� Snoop Dogg said of the recruited entertainers. 害羞草研究所淭he world that we live in right now, it is appropriate for me to give our side of the story, because we害羞草研究所檝e always been a great voice and a great instrument. But we害羞草研究所檝e never been the conductor. Now I get to play the role of conductor.害羞草研究所�

After the pandemic-delayed Tokyo Games in 2021, NBC created a new playbook to increase excitement for this summer害羞草研究所檚 coverage. Network researchers found that people between the ages of 26-40 wanted an Olympics that infuses more pop culture into the everyday conversation.

Singer and NFL legend Peyton Manning will join sportscaster in Paris as hosts of the opening ceremony along the Seine, held for the first time outside a stadium setting. Comedian will contribute to on-air and social media coverage. Podcaster Alex Cooper of 害羞草研究所淐all Her Daddy害羞草研究所� fame will host live, interactive watch parties in Paris called 害羞草研究所淲atch with Alex Cooper,害羞草研究所� a program where she害羞草研究所檒l appear in a picture-in-picture view sharing her insights and answering questions from fans in real time.

害羞草研究所淚害羞草研究所檓 not a former Olympian, but they sort of convinced me that we are just celebrating these athletes and a little bit about what drives them,害羞草研究所� said Manning, a Pro Football Hall of Famer and two-time Super Bowl winner. He害羞草研究所檚 also the co-host of the ESPN-produced 害羞草研究所淢onday Night Football with Peyton and Eli害羞草研究所� with his brother and fellow former NFL quarterback Eli Manning.

Hart returns too, collaborating with on an eight-episode commentary series offering comical recaps of the best and most unexpected Olympic moments.

害羞草研究所淚t害羞草研究所檚 under the umbrella of sports, but it害羞草研究所檚 really a cultural celebration,害羞草研究所� said Tirico, who will host his fourth opening ceremony of the Olympics. He will team up with along with past Olympians and for NBC害羞草研究所檚 closing ceremony coverage.

Tirico said integrating more pop culture elements into the coverage was a 害羞草研究所済rand slam害羞草研究所� idea.

害羞草研究所淚f we bring a little cross-section of America together to give you a flavor of the games and do it under one tent, it害羞草研究所檒l keep you around for 17 nights,害羞草研究所� he said. 害羞草研究所淭hat害羞草研究所檚 our plan. Our goal. We害羞草研究所檙e so glad that we害羞草研究所檝e got people like Snoop, Peyton, Kelly and to help us do it.害羞草研究所�

Along with Megan Thee Stallion and Manning害羞草研究所檚 commercials, several other promotional spots have already aired on NBC: Rapper appeared in a promo, getting her nails done with track star . Actor reprised her 害羞草研究所淓mily in Paris害羞草研究所� role to for sprinter . helped reveal the Olympics logo. collaborated with the network on a video for which has been used to promote coverage.

害羞草研究所淲e wanted to be a part of the cultural zeitgeist,害羞草研究所� said Molly Solomon, executive producer and president of NBC Olympics Production. 害羞草研究所淲e wanted to make sure that it feels like more than just a sporting event. It害羞草研究所檚 really an entertainment and pop culture event that is centered around athletes stories.害羞草研究所�

So far, the commercials have generated strong numbers. According to NBC, Collins害羞草研究所� promo spot drew more than 30 million viewers on the network害羞草研究所檚 platforms. Megan Thee Stallion害羞草研究所檚 ad garnered 12 million views, while Snoop Dogg pulled in just under 10 million through their social media channels.

害羞草研究所淲e tried to remain very true to our audiences and the placement of the content,害羞草研究所� said Jennifer Storms, NBC害羞草研究所檚 chief marketing officer of Entertainment and Sports. 害羞草研究所淲e害羞草研究所檙e working together on the talent and how they have a continuous storyline before the Olympics and through the Olympics.害羞草研究所�

Storms wants to bring Olympians害羞草研究所� stories to the forefront through popular voices. Expect stories from singer about gymnast WWE star on wrestler and 害羞草研究所淐hicago Fire害羞草研究所� actor on Lyles, she said.

害羞草研究所淭hat translates to telling the story around an athlete that America might not know yet,害羞草研究所� Storms said. 害羞草研究所淪o the talent are critical to catching people害羞草研究所檚 attention.害羞草研究所�

Manning hopes to make an influential mark. He害羞草研究所檚 looking forward to delving into the backstories of Olympians such as Biles and swimmer Katie Ledecky.

害羞草研究所淢aybe athlete to athlete,害羞草研究所� Manning said, 害羞草研究所渢hey will share some information that maybe they just wouldn害羞草研究所檛 tell anybody.害羞草研究所�

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