TORONTO 害羞草研究所� Tyson Wiebe firmly believes the audio cassette hasn害羞草研究所檛 been played out.

Many, many years after most music fans tossed their tapes in the trash, the Lethbridge, Alta., musician got behind the dated format in a big way 害羞草研究所� by forming an independent record label intent on resurrecting the once-loved cassette.

Through production runs of 100 copies, Wiebe hopes to convince more homegrown artists that releasing tapes makes sense in 2017. He sees it as a way for musicians to stand apart in the age of streaming music, and get more people to actually play a full album.

害羞草研究所淚t sounds great to us and it害羞草研究所檚 a lot more inexpensive than doing something like vinyl,害羞草研究所� the founder of Norwegian Blue Records says.

害羞草研究所淵ou go to any indie rock show right now, anybody worth their salt is starting to put a tape out.害羞草研究所�

As both physical and digital sales dwindled last year in Canada, sales of cassettes were surprisingly on the upswing.

About 7,000 tapes were bought in 2016, which represented a year-over-year spike of 79 per cent, according to Nielsen Music Canada. While it害羞草研究所檚 not a huge volume, the figure was enough to give some in the music industry a shred of hope for a new revenue stream.

害羞草研究所淲hen you害羞草研究所檙e a touring band you need something that can get you to the next town,害羞草研究所� says Wiebe. 害羞草研究所淔or us it害羞草研究所檚 huge.害羞草研究所�

For some listeners, the lo-fi format never really died.

Punk and hardcore music fans, in particular, clung onto cassettes saying the format害羞草研究所檚 audio hisses and distortion gave texture to songs.

But a few years ago, the cassette began to make its way beyond the fringes of the music scene.

Marvel害羞草研究所檚 2014 summer blockbuster 害羞草研究所淕uardians of the Galaxy害羞草研究所� helped drag the tape back into the conversation with a soundtrack of classic rock hits that topped the charts. Helped by a special cassette release designed to look like a throwback mixtape, it became the top-selling tape in both 2015 and 2016 in the United States.

Whether people were actually listening to the tapes isn害羞草研究所檛 so clear.

One of the biggest hurdles in embracing the cassette trend is finding a way to play them. Decades of decluttering have left many households without a good player. Few hung on to their Walkman, the smaller portable players that were once so commonplace.

Some bands question the merits of encouraging fans to go backwards to a technology that many listeners considered faulty in the first place. Cassettes were hindered by problems like wearing out, getting eaten by tape decks and melting in hot cars.

Vancouver rockers Japandroids raised an eyebrow when their former record label pushed out their albums 害羞草研究所淧ost-Nothing害羞草研究所� and 害羞草研究所淐elebration Rock害羞草研究所� on tape.

害羞草研究所淚 think we both found it a bit baffling,害羞草研究所� admits drummer David Prowse.

But his bandmate Brian King fondly recalls some fans enjoying the initial novelty.

害羞草研究所淧eople wanted them, or at least some people did,害羞草研究所� he says. 害羞草研究所淚害羞草研究所檓 not exactly sure 害羞草研究所� if they害羞草研究所檙e actually listening to them.害羞草研究所�

But Japandroids were never really committed to the cassette害羞草研究所檚 revival and when they signed to Arts & Crafts for their latest album, manufacturing a tape wasn害羞草研究所檛 even discussed as a possibility.

Other indie labels have seized the opportunity, including Toronto-based Dine Alone Records, which is one of the country害羞草研究所檚 most enthusiastic tape supporters. Dozens of their artists have albums on tape, including City and Colour, the Sheepdogs and Alexisonfire.

Canadian indie musician Ty Trumbull experienced mixed results after buying into the early revival of tapes back in 2014. Looking to drive sales at his live shows, he says the low overhead costs made it easy to sell cassettes for an affordable $5 at the merchandise table.

He was confident that 害羞草研究所淧ull the Cork,害羞草研究所� the 2014 album with his band Scoop Trumbull & The Wrong Notes, would he a surefire hit. But sales were volatile depending on where in Canada he played.

害羞草研究所淭oronto put a bit more value in kitsch things like that,害羞草研究所� he says.

害羞草研究所淲hen you start touring out to New Brunswick there were less people interested 害羞草研究所� you害羞草研究所檇 maybe sell one or two.害羞草研究所�

Whether there害羞草研究所檚 enough interest to keep cassette popularity growing is still uncertain, and early signs suggest the upswing may already be losing stream.

Over the past two months, cassette sales hit a ceiling and haven害羞草研究所檛 recovered. Sales volumes have dropped 33 per cent so far this year, with only 400 tapes sold across the country by the second week of February. That害羞草研究所檚 about 200 fewer copies versus this time last year.

There害羞草研究所檚 also a catch to the recent sales renaissance.

Like vinyl records, many cassettes are packaged with download codes that let anyone enjoy the music on their computer or phone.

Critics say that害羞草研究所檚 falsely propped up the popularity of the format, and suggest that many tapes are just trendy, ironic bedroom decor for teenagers.

Tom Howie, half of Vancouver-raised electronic duo Bob Moses, isn害羞草研究所檛 betting on tapes finding widespread popularity again.

害羞草研究所淭he resurgence of cassettes is solely an offshoot of hipster culture,害羞草研究所� he says.

害羞草研究所淏ut it害羞草研究所檚 a cool marketing strategy. Everyone wants something they can害羞草研究所檛 get.害羞草研究所�

害羞草研究所� David Friend, CP