Scooter Braun is one of the most recognizable names in the music business for his singular work as an executive and entrepreneur. He害羞草研究所檚 managed many of your favorite artists, propelling the likes of Justin Bieber to stratospheric fame, and earned the ire of and her legions of fans for .
On Friday, rumors circulated online that was leaving Braun, his longtime manager 害羞草研究所� and the man credited with discovering him. In the days that followed, speculation grew, and media outlets began reporting that some of Braun害羞草研究所檚 other hype-profile clients like , and were also parting ways with him 害羞草研究所� all of which has yet to be confirmed.
Braun hasn害羞草研究所檛 issued a public statement, but , writing 害羞草研究所淏reaking news害羞草研究所� I害羞草研究所檓 no longer managing myself.害羞草研究所�
As the story continues to unfold, here害羞草研究所檚 everything we know 害羞草研究所� and everything we don害羞草研究所檛 害羞草研究所� about what害羞草研究所檚 going with Scooter Braun and his powerful client roster.
Who has Scooter Braun managed?
Without confirmation from artists, their teams, or Braun himself, changes to Braun害羞草研究所檚 roster are conjectural. AP reached out to every artist listed as being managed by Braun on the and only heard back from a select few.
The site mentions his company害羞草研究所檚 and includes artists Braun no longer works with, including Hilary Duff .
Representatives for Carly Rae Jepsen, BabyJake, and Asher Roth confirmed to AP that those artists no longer work with Braun and haven害羞草研究所檛 for quite some time.
A person close to Idina Menzel told AP the singer is no longer managed by Braun but was not authorized to speak publicly.
A representative for pop star Ava Max confirmed that she is still represented by Braun.
OK, but why is Scooter Braun a big deal?
In the early 2000s, Braun dropped out of Emory College to throw parties for elite musicians traveling to Atlanta: Ludacris, Eminem, even Britney Spears. recruited him to become So So Def害羞草研究所檚 executive director of marketing. Later, in 2007, Braun started his own talent management company, SB Projects, where in 2008, he害羞草研究所檇 discover Justin Bieber on YouTube, growing the teen heartthrob害羞草研究所檚 profile by utilizing social media.
SB Projects encompasses a few ventures: Management, which included clients like Bieber, Ariana Grande, J Balvin, and , Kanye West; Sheba Publishing, a joint venture with Universal Music Group Publishing; and Schoolboy Records, a record label first put on the map by Braun害羞草研究所檚 client Asher Roth and his 2009 hit
Braun operated his assorted companies under one entity called Ithaca Holdings.
In the midst of his incredible success, in 2019, Braun bought Big Machine Records, the label that originally signed Taylor Swift and released her first six records. Its CEO Scott Borchetta stayed in place. With the purchase, Braun to Swift害羞草研究所檚 master recordings, which he the following year. As a result, Swift announced that she would to own her new masters in a project called 害羞草研究所淭aylor害羞草研究所檚 Version.害羞草研究所�
In April 2021, Braun sold Ithaca Holdings to HYBE 害羞草研究所� the publicly traded company formerly known as Big Hit Entertainment, best known for creating the K-pop group BTS 害羞草研究所� in a $1.05 billion deal. According to , Braun would receive about 462,380 shares of the company (totaling $86.2 million) while his star clients Grande and Bieber would each receive 53,557 shares, or almost $11.0 million apiece.
In January 2023, he became the sole CEO of HYBE America, having previously after the merger with Big Hit害羞草研究所檚 Lenzo Yoon.
Back up 害羞草研究所� what is Braun doing with HYBE?
When Braun害羞草研究所檚 Ithaca Holdings merged with the globally minded HYBE in April 2021, it became one of the largest music companies in the world. Just a few months later, in July, Bang Si-hyuk, the CEO of Bit Hit Entertainment/HYBE stepped down, Park Ji-won took over, and Lenzo Yoon and Scooter Braun were named co-CEOs of HYBE America. In January, Braun became the sole CEO 害羞草研究所� which means he害羞草研究所檚 busy.
There that if Braun害羞草研究所檚 artists are leaving SB Projects management, it is because Braun is slowly placing his focus on HYBE America instead of acting as an artist manager. But so far, there害羞草研究所檚 been no confirmation that害羞草研究所檚 what害羞草研究所檚 happening.
What does a music manager do?
The role of a music manager is an elusive one, based largely on the kind of relationship between the businessperson and the musician. The best music managers 害羞草研究所� and we害羞草研究所檙e excluding business and tour managers here, whose specialties are in the title 害羞草研究所� are fiercely organized, dedicated to the success of their artist. They possess a deep understanding of the industry and the artist害羞草研究所檚 place within it.
They work to ensure their artist害羞草研究所檚 projects run smoothly, connecting teams to reach a particular goal. Think of them as the behind-the-scenes engine responsible for allowing the artist to succeed. Often, they invest in and help develop an artist, and tackle anything from creative production to day-to-day operations.
Maria Sherman, The Associated Press
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