A Lake Country business celebrated its 10th birthday recently and shows no signs of slowing down.

Ten years ago, Chris and Addie Pafiolis welcomed their fourth child into the world and decided to launch a business from their kitchen table in The Lakes neighbourhood. After a year of creating a business plan, figuring out how to start it, where to get the materials and more, Sweetlegs 害羞草研究所� a body-positive apparel store 害羞草研究所� was born.

害羞草研究所淚t害羞草研究所檚 been a wild road with ups and downs and everything in between害羞草研究所� said Chris.

害羞草研究所淚t害羞草研究所檚 been a rollercoaster,害羞草研究所� added Addie.

Chris and Addie害羞草研究所檚 first location was down the road from their home in the back of Lakewood Mall, which eventually changed to a storefront store there. Before they were even open, people would knock on the door with their money ready, Addie added.

Over time as they grew, they moved to their current location at 104-9950 main Street in Lake Country. They also now have an e-commerce location on McCurdy Road in Kelowna.

Over the 10 years, they害羞草研究所檝e grown so much that they commonly set their products anywhere they go and have shipped orders all over the world.

害羞草研究所淲e害羞草研究所檝e been in Europe and Disneyland and see people wearing our products,害羞草研究所� said Addie. 害羞草研究所淥ur focus is to build confidence and that wasn害羞草研究所檛 out intention when we started. It害羞草研究所檚 so fun to see people out in the wild wearing them and it害羞草研究所檚 hard to keep your mouth quiet like 害羞草研究所業 made those!害羞草研究所�

Chris added they害羞草研究所檝e shipped orders up to the North Pole as well as Egypt and also every country.

害羞草研究所淥ur coolest one was during the pandemic, I saw on social media and saw Emily Hampshire from Schitt害羞草研究所檚 Creek wearing a pair of our leggings to the Grammy害羞草研究所檚,害羞草研究所� said Addie.

害羞草研究所淲e have fans all over the place, fans you would never expect,害羞草研究所� said Chris.

Of course over 10 years, ups and downs are going to happen but as worried as they were, they were able to make it through the pandemic.

害羞草研究所淲e expected the worst like everybody,害羞草研究所� said Chris. 害羞草研究所淚t was one of those things where you don害羞草研究所檛 know where it害羞草研究所檚 going but in the end, we did quite well.害羞草研究所�

Since then, other obstacles have provided a bit of a challenge as well.

害羞草研究所淭he rising costs has been tricky and we navigate that like any other business,害羞草研究所� stated Chris.

For the 10th anniversary, Sweetlegs hosted a 60 per cent off sale in store and online, had a draw for a superfan, a photobooth and cupcakes at their store, and created live videos with customers as they arrived to the store.

害羞草研究所淭he key to our business and our success is the staff, we got such a great team from marketing to the warehouse, the team makes this happen,害羞草研究所� said Chris. 害羞草研究所淚t害羞草研究所檚 fun building the relationships with staff and the customers.害羞草研究所�

害羞草研究所淎 big thank you to the community, we wouldn害羞草研究所檛 be here without everyone locally who supported us and helped us build our business,害羞草研究所� added Addie. It害羞草研究所檚 been empowering and kind of shocking to watch it grow.害羞草研究所�

As for the next 10 years, Chris and Addie want to keep their message the same.

害羞草研究所淚f we can just keep spreading body confidence and size inclusivity, that rewards us.害羞草研究所� said Addie.

Hand-in-hand with their 10th anniversary, Sweetlegs is launching an ambassador program on April 15.

害羞草研究所淚t害羞草研究所檚 something were super excited to launch,害羞草研究所� said Chris.

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