Google says it will pass on the cost of the Liberal government害羞草研究所檚 digital services tax to advertisers.

The company says it will implement a 2.5 per cent surcharge for ads displayed in Canada, starting in October.

害羞草研究所淒igital service taxes increase the cost of digital advertising,害羞草研究所� a Google spokesperson said in a statement. They said the 害羞草研究所渟urcharge is to cover part of the costs associated with complying害羞草研究所� with the tax.

The tax, approved in Parliament in June, will add a three per cent levy on foreign tech giants that generate revenue from Canadian users.

A trade group representing Canadian advertisers has warned other companies could follow Google害羞草研究所檚 lead.

害羞草研究所淭his will increase the cost of running ads on Google and will likely spur similar action on the part of other platforms if they decide to follow suit,害羞草研究所� the Interactive Advertising Bureau of Canada said on its website last week.

The digital services tax has drawn opposition from trade associations and business groups in the United States, where many of the tech giants are based.

The Computer and Communications Industry Association, which represents big tech companies including Amazon, Apple and Uber, previously called on U.S. President Joe Biden害羞草研究所檚 administration to take formal steps under the U.S.-Mexico-Canada Agreement.

The Information Technology Industry Council, whose membership includes Google, Meta, Apple and Amazon, also urged the Biden administration to 害羞草研究所渋mmediately address Canada害羞草研究所檚 measure that targets U.S. companies and attempts to ring-fence the digital economy.害羞草研究所�

It said in a statement last month the tax 害羞草研究所渟ends a damaging blow害羞草研究所� to Canada害羞草研究所檚 害羞草研究所減artnership with allies, the business community and Canadian consumers who will likely bear the burden of this tax.害羞草研究所�

The Office of the United States Trade Representative said in July it is open to using all available tools to halt the tax.

The Google spokesperson said Thursday the company would 害羞草研究所渃ontinue to pay all the taxes due in Canada and elsewhere, and we encourage governments globally to focus on international tax reform rather than implementing unilateral levies.害羞草研究所�

The Liberals first promised the tax in the 2019 election, when the Conservatives and NDP also pledged a similar measure.

The levy was then delayed for years due to global efforts to establish a broader, multinational taxation plan. But following significant delays to that process at the Organization for Economic Co-operation and Development, Canada went ahead with its own tax.

Other countries have brought in similar tools to tax the profits of large multinational companies in the digital sector.

A spokeswoman for Finance Minister Chrystia Freeland said Canada害羞草研究所檚 preference has always been a multilateral agreement.

害羞草研究所淐anada strongly supports international efforts to end the corporate tax race to the bottom and to ensure that all corporations, including the world害羞草研究所檚 largest corporations, pay their fair share,害羞草研究所� Katherine Cuplinskas said in a statement.

害羞草研究所淭he Canadian government has been clear for several years that it would move forward with its own digital services tax if a global agreement is not reached. Unfortunately, despite best efforts, repeated deadlines to reach an international agreement have come and gone.害羞草研究所�

害羞草研究所� With files from Kelly Geraldine Malone in Washington, D.C.

Anja Karadeglija, The Canadian Press