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Kelowna-based app the 害羞草研究所楽potify of wines害羞草研究所: CEO

TasteAdvisor app launches today making it easier to connect people with the right wine
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Kelowna is home to and nearby so many amazing wineries it can be really difficult to find the perfect match. Enter , a new locally-based wine app that launched on July 30.

This easy-to-use app害羞草研究所攎ade right here in Kelowna害羞草研究所攔ecommends local wine, wineries, tasting routes and events.

Think of it as your own personal tour guide to match you to a local wine experience custom-tailored to your taste buds and preferences.

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CEO and founder Alyssa Farr says this app is the Spotify for wines. TasteAdvisory, like the popular music app, will curate recommendations based on preferences and personal tastes.

Tasters, or the app害羞草研究所檚 users, log in and take a 害羞草研究所淭aste Test害羞草研究所 to begin the journey to finding the perfect wine. The test considers factors like sweetness, flavours, wine body types and price points.

And with over 295 wineries and 3,000 wines to choose from on the app, finding the perfect wine may seem impossible. But it害羞草研究所檚 not, Farr said.

害羞草研究所淢ost people choose a wine based on a recommendation or something they害羞草研究所檝e already bought and liked,害羞草研究所 she said.

As tasters rank the wines they try on their profile, the in-depth algorithm narrows its recommendations to the perfectly-suited wines fit for any mood, situation or setting.

The app is just as beneficial for the wineries as it is for its users, Farr said. The app allows wineries to better connect clients with its products and other services it offers such as concert series, restaurant events and more.

And it害羞草研究所檚 free for businesses to use. Farr said she didn害羞草研究所檛 want to create any barriers for wineries.

害羞草研究所淚t害羞草研究所檚 not valuable for you and I if they害羞草研究所檙e not there,害羞草研究所 she said, so the app allows wineries to include information and share the core wines at no cost.

As for the launch, Farr said she and her team are very excited about their new 害羞草研究所渁pp baby.害羞草研究所

害羞草研究所淚t害羞草研究所檚 pretty amazing to create something from nothing and put it out into the world,害羞草研究所 she said. 害羞草研究所淚 really wanted to make something and let people experience it in their own ways.害羞草研究所

The Kelowna-based team behind the scenes of TasteAdvisory consists of four people and Farr said they are a pretty dynamic quad. With backgrounds in academia including sensory research, entrepreneurship and business coaching, the team has come together to form a unique app to make local wines more accessible to locals and tourists alike.

The idea sparked three years ago, as the UBC Okanagan business management alumni became interested in involving herself in the growing tech sector in Kelowna. With B.C. already covered, Farr hopes to have the rest of Canada害羞草研究所檚 ever-growing wine represented on the app by summer害羞草研究所檚 end in 2020.

Since their beta testing, TasteAdvisor has already seen 150-plus people download the app and try it out first hand. Only a few hours after their launch this morning, Farr said more than 55 people downloaded the app.

害羞草研究所淚 feel a lot of pride and I don害羞草研究所檛 feel that very often,害羞草研究所 Farr said. 害羞草研究所淚 feel so grateful for this team that works with me and we害羞草研究所檙e very excited to become a meaningful contributor to this industry.害羞草研究所

READ MORE: West Kelowna害羞草研究所檚 Crystal Mountain to reopen this winter under new management



Caitlin.clow@kelownacapnews.com

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