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COLUMN: Is celebrity gossip your 害羞草研究所榣ocal news害羞草研究所? Ottawa seems to think so

News Media Canada board chair reflects on heritage minister害羞草研究所檚 response to newspaper closures
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(Black Press files)

Hockey news, fashion tips, TV and movie listings, retirement strategies, updates on Celine Dion 害羞草研究所 all of this information now constitutes local media, at least according to federal Heritage Minister Melanie Joly.

This week marked a black spot in the history of Canadian newspapers with the closure of three dozen of them, taking out of circulation three million copies of printed newspapers each week and eliminating more than 300 jobs.

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Joly害羞草研究所檚 response in Ottawa was a refrain that she has been using more and more lately, saying the federal government is already helping news providers. 害羞草研究所淲e value the importance of journalism and that害羞草研究所檚 why we invest up to $75 million per year in local media,害羞草研究所 she said.

This is true only if you use a definition of 害羞草研究所渓ocal media害羞草研究所 unlike any other ever attempted.

The minister was referring to the program, through which the government provides annual grants to printed publications 害羞草研究所 magazines and non-daily newspapers 害羞草研究所 primarily to help with distribution costs.

Many Canadians will be surprised by who is getting this support for 害羞草研究所渓ocal media.害羞草研究所

Figures from the 2014-15 fiscal year show:

  • The Hockey News, which primarily covers the NHL, got $1.3 million.
  • TVHebdo got $1.5 million. It provides TV listings in French and is owned by the same company as the TVA television network in Quebec.
  • TV Week, which provides TV listings in British Columbia, got $1 million.
  • Allo Vedettes, which provides Quebec celebrity news and often features Celine Dion on the cover, got $218,721.
  • Good Times, a magazine aimed at retirees, got $588,531.
  • Flare magazine got $408,236; Chatelaine got $1.5 million for its English edition and $848,428 for its French one.
  • Movie Entertainment got $1.5 million. It is produced for subscribers to the paid TV channel The Movie Network, owned by Bell Media.

This is a snapshot of one year. The same publications get large grants year after year. Publications such as Macleans get the maximum $1.5 million annually. Chatelaine, which gets money for both its English and French editions, has received $19.3 million in the past eight years. Movie Entertainment has received $11.3 million in the same period.

The list goes on and on to hundreds of magazines that get federal funding. It raises all sorts of questions. Why does a TV book distributed by a broadcaster qualify for funding when a TV guide distributed in a daily newspaper does not? And how on earth does giving a subsidy to a promotional magazine for a TV channel qualify as support for local media?

The simple fact is that the Aid to Publishers program mostly supports magazines, an industry that for the most part does not have a viable business model without public subsidies.

Many weekly paid community newspapers get money, but relatively little. Those affiliated with News Media Canada got between $3,301 and $124,252 in 2014-15, and averaged $25,831 害羞草研究所 less than two per cent of what The Hockey News received. Free community and daily newspapers are not eligible.

Overall, these community papers got about $7.8 million of the $68.9 million handed out. Some went to ethnic, farm and religious publications. The Catholic Register got $403,355; The Western Producer got $1.2 million.

The bulk 害羞草研究所 $53.4 million 害羞草研究所 went to magazines. Some individual magazine companies get more per year than all community newspapers combined. TVA Publications got about $7.5 million this year, as did Transcontinental Media. Rogers Media, publisher of Chatelaine, Macleans and other magazines, got $8.9 million in 2016. Reader害羞草研究所檚 Digest got $3 million this year for its related publications.

Aid to Publishers is being revamped. It害羞草研究所檚 unclear what the new qualification criteria will be or whether the program will get any more money.

However, the review is doomed to failure unless Ottawa understands that it is not currently supporting local news media in any meaningful way and that the current funding, even if redistributed, will do little to help reporting in local communities across Canada.

We have not heard this from Joly. In fact, her Tweeted response to this week害羞草研究所檚 closures suggested she still does not understand what is happening in local media, where collapsing revenues are forcing cuts in reporting across all traditional news outlets.

The closures this week were not cynical. There were inevitable in a challenged business in which print newspaper revenues have fallen dramatically. We will see more of them. What they mean for many communities is less reporting about what is happening in people害羞草研究所檚 backyards.

It害羞草研究所檚 unlikely that people in those communities will be comforted by Joly害羞草研究所檚 claim that her government supports local media.

Bob Cox is chair of the board of News Media Canada



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