Zipping down the Island Highway on the way to my Grade 1 reunion (yes, I害羞草研究所檝e learned that is a 害羞草研究所榯hing害羞草研究所�), I happened upon a sign that caused me to look twice.
害羞草研究所淪mall Town. Big Experience.害羞草研究所� read the words on the approach to the City of Duncan. At just under 5,000 people, Duncan is Canada害羞草研究所檚 smallest city, proclaims its friendly mayor, Michelle Staples.
Duncan went through a branding process in 2016, explains Ian Locke, executive director of the Downtown Duncan Business Improvement Association. Although it took place before his time, he says the BIA and the city split the cost. He describes it as a well-done branding package, with logos and all the elements the BIA needs in-house when it害羞草研究所檚 doing different campaigns. He said the brand is 害羞草研究所榮ynced,害羞草研究所� matching the banners that were put up around town.
The main slogan is: 害羞草研究所淪mall. In a big way.害羞草研究所� But the theme is varied in keeping with the event or promotion.
害羞草研究所淪mall Town. Big Taste.害羞草研究所� 害羞草研究所淪mall Town. Big Art.害羞草研究所� 害羞草研究所淪mall Town. Big Fun.害羞草研究所� 害羞草研究所淪mall Town. Big Finds.害羞草研究所� 害羞草研究所淪mall Town. Big Style.害羞草研究所�
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The sign gave me pause because Salmon Arm害羞草研究所檚 new brand, derived from its recent branding process (through a different marketing company than Duncan害羞草研究所檚), is 害羞草研究所淪mall City, Big Ideas.害羞草研究所�
Mayor Staples agrees Duncan害羞草研究所檚 brand has been successful. It害羞草研究所檚 been versatile, allowing the community to showcase a variety of attributes.
害羞草研究所淲e have fun with it 害羞草研究所� everyone can adapt it to what they害羞草研究所檙e working with.害羞草研究所�
And she害羞草研究所檚 pleased Salmon Arm害羞草研究所檚 is similar and hopes it will be similarly successful.
Staples reveals that she lived in Sicamous for her first three or four years and her family came back to the Shuswap regularly to visit. Her father taught in the school district. She wonders aloud about some kind of collaboration.
害羞草研究所淲e have sister cities between countries 害羞草研究所� maybe we could have one in B.C.,害羞草研究所� she says, adding she might talk to Salmon Arm害羞草研究所檚 mayor one day.
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Lana Fitt, Salmon Arm害羞草研究所檚 economic development manager, says she has seen variations of the brand, but none exactly like Salmon Arm害羞草研究所檚. It refers to small city living 害羞草研究所� a short commute, low crime rate 害羞草研究所� matched with larger urban centre amenities such as an abundance of talent in the arts, technology and more.
While there may not be another community with the Small City, Big Ideas brand, it害羞草研究所檚 a popular title for articles and forums online. And if the city were ever to entertain the idea of another sister city, we could also look to our kilt-clad friends to the east. According to the Internet, the logo of Perth, Scotland is Small City, Big Personality.
It just goes to show: Small City, Small World.
marthawickett@saobserver.net
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