The driver was not looking down, dialing the phone or texting. Witnesses say she was looking straight ahead out the windshield, talking on her cell phone.

She continued on at highway speed past four cars and a school bus that had come to a stop in the next lane, for the red light that she also faced.

She t-boned a vehicle, killing the 12-year-old passenger.

How, looking straight ahead through the windshield, could she have failed to notice the red light? Road safety researchers call this a classic case of 害羞草研究所渋nattention blindness.害羞草研究所�

Each of us has experienced it.

How many times have you missed a turn-off?

You blew by that turn-off just like the lady blew through the red light. The only difference was that your inattention blindness didn害羞草研究所檛 kill anyone.

Did you shrug it off? No big deal, you just missed a turn-off?

Don害羞草研究所檛 fool yourself. That missed turn-off was the 害羞草研究所渢ip of the iceberg害羞草研究所� of things you failed to process in the roadway environment.

Had you not missed the turn-off, requiring you to turn around to get back on track, you would not have even clued in about your lack of road awareness.

As one study put it, your self awareness of how much of the roadway environment you were failing to process was 害羞草研究所渟imilar to the fictional cartoon character who was blithely unaware of his driving impairments.害羞草研究所�

There are all sorts of things that might occupy your conscious thoughts while you are driving, leading to varying levels of inattention blindness.

It takes actual effort to maintain constant, direct attention to the roadway ahead of you. If you don害羞草研究所檛, your mind will wander. As it wanders, you will miss processing things even though you are looking straight through the windshield.

I came up with a mechanism to keep my own mind from wandering while driving. I call it 害羞草研究所渄oing the ten-and-two.害羞草研究所� I use my hand positioning as an attentiveness alarm.

Current wisdom says that other positions are safer because of air bags, i.e. 害羞草研究所�8 and 4害羞草研究所� or 害羞草研究所�9 and 3,害羞草研究所� but it doesn害羞草研究所檛 matter what you choose.

If your hands wander to more comfortable places like resting at the bottom of the steering wheel or one elbow on an arm rest, that害羞草研究所檚 the attentiveness alarm going: 害羞草研究所淵our mind is wandering!害羞草研究所�

Since implementing 害羞草研究所渢he ten-and-two害羞草研究所� for myself, I don害羞草研究所檛 have the 害羞草研究所渃lose calls害羞草研究所� that I used to have.

Cell phone use while driving is a special kind of cause of inattentive blindness. That害羞草研究所檚 not dialing or texting. It害羞草研究所檚 simply talking on the phone, with your eyes looking out your windshield. It is estimated that drivers using cell phones look but fail to see up to 50 percent of the information in their driving environment ( published by the National Safety Council (United States).

Most people, like Magoo, are blithely unaware of the 50 percent they are failing to process. They don害羞草研究所檛 have a clue about how dangerous they are being. They think 害羞草研究所淚害羞草研究所檓 capable of multi-tasking. I害羞草研究所檓 looking out the windshield. I害羞草研究所檝e never caused a crash. I害羞草研究所檓 safe.害羞草研究所�

Everyone thinks that texting is the problem. Texting is definitely a problem, but quoting from the 2012 White Paper: 害羞草研究所満π卟菅芯克��in 2010, an estimated minimum of 160,000 crashes involved texting or emailing, versus 1.1 million crashes involving talking on cell phones.害羞草研究所�

Why? Everyone knows that it害羞草研究所檚 dangerous to take your eyes off the road. That awareness leads to less texting and in less dangerous road conditions.

Those chatting away on their hands free cell phones are blithely unaware of the danger. They think that they害羞草研究所檙e looking through the windshield so it must be safe. This leads to much more frequent use of cell phones while driving and no precautions taken to limit the risk.

Please don害羞草研究所檛 be like Mr. Magoo. Stop talking on your cell phone while driving, hand held or hands free 害羞草研究所� there害羞草研究所檚 no difference in the level of distraction. And how about joining me in taking an active step forward in attentiveness by 害羞草研究所渄oing the ten-and two?害羞草研究所�