If you watch the for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers.
Many companies now release ads ahead of the game in the hope of capitalizing on the buzz that builds as the game approaches. They hope to recoup some of the reported $7 million that害羞草研究所檚 the going rate for a 30-second spot by capturing pre-game attention.
It害羞草研究所檚 a big challenge to stand out among the 50-plus advertisers that will be vying for the eyes of the more than 100 million people expected to tune in this year to CBS (and Paramount+ and Nickelodeon) on Super Bowl Sunday (Feb. 11). Last year害羞草研究所檚 broadcast on Fox was watched by a , according to Nielsen.
So advertisers pull out all the stops. In the ads released ahead of the game so far, Budweiser focuses on , Michelob Ultra capitalizes on the iconic star power of , and Uber Eats goes for laughs with an ad where Jennifer Aniston forgets she starred in 害羞草研究所淔riends害羞草研究所� with David Schwimmer. Many more commercials are expected to be released ahead of the game.
Of course, not all advertisers release their ads ahead of the game, so there will be surprises. Big advertisers like Amazon have stayed mum on ad plans so far. And while there have been no indications of such, it remains to be seen whether advertisers will capitalize on this year害羞草研究所檚 Taylor Swift buzz in some way.
Here are some of the buzziest ads that have been released so far:
Actress Tina Fey has so many choices on the online travel agency booking.com site she has to hire body doubles: an influencer type played by her 30 Rock co-star, Jane Krakowski, to stay at a fancy hotel, a bigfoot handled by another 30 Rock co-star, Jack McBrayer, to stay at a cabin, and even actress Glenn Close, who stays on a farm.
The Bud Light genie grants wishes 害羞草研究所� like giving someone 害羞草研究所�80s metal hair and someone else a giant bicep 害羞草研究所� to Bud Light drinkers. NFL legend Peyton Manning, rapper Post Malone and more also appear on screen.
Budweiser is bringing back to its gameday slot. In the beer brand害羞草研究所檚 nostalgic ad, a snowstorm threatens to derail a delivery to a small-town bar. But a team of Clydesdales and a Labrador retriever team up to help Budweiser make the delivery.
Two grandmotherly women (害羞草研究所淒ina害羞草研究所� and 害羞草研究所淢ita害羞草研究所�) chase after 害羞草研究所淭op Gun: Maverick害羞草研究所� actor Danny Ramirez, who took the last bag of Doritos Dinamita from a store shelf, leaving actress Jenna Ortega behind.
Dove害羞草研究所檚 ad begins seemingly whimsically showing young girls having mishaps playing sports to the tune of 害羞草研究所淚t害羞草研究所檚 the Hard Knock Life.害羞草研究所� But the ad cuts starkly to a girl looking self-consciously in the mirror. The message: low body-confidence leads to girls quitting sports, not the mishaps.
Google害羞草研究所檚 heartstring-pulling ad follows a blind man as he uses 害羞草研究所淕uided Frame害羞草研究所� 害羞草研究所� Google害羞草研究所檚 AI-powered accessibility feature for the Pixel camera that uses a combination of audio cues, high-contrast animations and tactile vibrations 害羞草研究所� to take pictures of the people and places in his life.
In an ad for Hellmann害羞草研究所檚, Kate McKinnon makes an unusual discovery: her cat can talk. Well, sort of. Her furry friend can say one word, 害羞草研究所渕ay-ow害羞草研究所� 害羞草研究所� which skyrockets her to celebrity status and causes a mayonnaise-buying frenzy. The 害羞草研究所淢ayo Cat害羞草研究所� becomes so famous that she even dates (and soon dumps) Pete Davidson.
Lionel Messi害羞草研究所檚 shows off his soccer mastery and apparent loyalty to Michelob Ultra. In the ad, the soccer star also gets an assist from NFL legend Dan Marino and nod from 害羞草研究所淭ed Lasso害羞草研究所檚害羞草研究所� Jason Sudeikis.
Aubrey Plaza is always having a blast, whether she is stuck in an elevator or being abducted by aliens 害羞草研究所� or reuniting with her 害羞草研究所淧arks and Rec害羞草研究所� co-star Nick Offerman while riding dragons.
Retired Miami Dolphins quarterback Dan Marino, Buffalo Bills害羞草研究所� Bruce Smith and wide receiver Terrell Owens never got a Super Bowl ring, but 惭&补尘辫;惭害羞草研究所檚 and Scarlett Johansson present the 害羞草研究所淎lmost Champions害羞草研究所� ring to the almost winners.
According to Oreo, the key to making life害羞草研究所檚 biggest decisions is to 害羞草研究所渢wist on it.害羞草研究所� An ad for the iconic sandwich before agreeing to start 害羞草研究所淜eeping Up With The Kardashians害羞草研究所� back in 2007.
After a gas station clerk points out Chris Pratt looks like the man in the Pringles logo, he goes viral and stars in a movie about 害羞草研究所淢r. P.害羞草研究所�
PepsiCo害羞草研究所檚 year-old lemon-lime soda害羞草研究所檚 debut Super Bowl ad features rapper Ice Spice dealing with a breakup by spending time with the Starry lemon and lime spokescharacters 害羞草研究所� the message: 害羞草研究所淚t害羞草研究所檚 time to see other sodas.害羞草研究所�
Jason Momoa shows off his singing chops in an ad that shows Scrubs duo Zach Braff and Donald Faison singing about T-Mobile home internet to the tune of 害羞草研究所淔lashdance 害羞草研究所� What a Feeling.害羞草研究所� 害羞草研究所淔lashdance害羞草研究所� star Jennifer Beals pops in to spray Momoa with water and ask him to sing it again 害羞草研究所� without his shirt.
When someone tells Jennifer Aniston they didn害羞草研究所檛 know you could order a wide variety of products on Uber Eats, Aniston tells them, 害羞草研究所淚n order to remember something, you害羞草研究所檝e got to forget something else.害羞草研究所� That prompts a wave of forgetting: David and Victoria Beckham forget Victoria Beckham used to be Posh Spice, and Jennifer Aniston forgets she starred in 害羞草研究所淔riends害羞草研究所� with David Schwimmer.
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