A Greater Victoria ice cream maker is gathering praise online for coining the the term growthflation in an increasingly shrinkflation world 害羞草研究所� by evading the tax.

害羞草研究所淲hile other companies are shrinking product size down, we害羞草研究所檝e invented Growthflation which we think is so much better,害羞草研究所� 49 Below announced on social media.

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Prices on pints have frozen in place since Dan Edler started the boutique business in 2015 害羞草研究所� delivering ice cream to the door. As prices keep rising, so do costs of making ice cream. So when it came time to adjust pricing, 49 Below thought outside the box.

Instead of making smaller tubs for the same price, or simply increasing the price, the company shifted from 473ml to 500ml packages.

害羞草研究所淎ccording to the government, this changes our ice cream from a 害羞草研究所榮ingle-serving害羞草研究所� snack to a grocery item, which means no more tax,害羞草研究所� 49 Below wrote. 害羞草研究所淵ou害羞草研究所檒l now receive more ice cream for the same cost at the till, and we have more flexibility to cover our rising costs. It害羞草研究所檚 a win-win-win-win situation.害羞草研究所�

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Buy the pints at the shop 2575 Cadboro Bay Rd. in Willows Plaza or several markets in Greater Victoria.

Find a full list at .

They害羞草研究所檙e quick to add a caveat: 害羞草研究所淣ow, don害羞草研究所檛 worry, the government can害羞草研究所檛 dictate how you enjoy your pint. Go ahead, get a little crazy, it害羞草研究所檚 still snack size if you believe it is.害羞草研究所�