A new ad campaign involving mock movie posters aims to silence gangsters in Metro Vancouver.
At a movie theatre in Surrey, the region害羞草研究所檚 Crime Stoppers chapter unveiled a new 害羞草研究所淕uns and Gangs害羞草研究所� initiative that encourages people to give anonymous tips about gang activity and other serious crimes.
The crime-fighting organization hopes the messages 害羞草研究所渇lip the script害羞草研究所� on crime by celebrating tipsters as 害羞草研究所渟tars害羞草研究所� of the narrative.
New posters feature the three storylines of 害羞草研究所淭he Gunman害羞草研究所檚 Barber害羞草研究所� (how a barber害羞草研究所檚 anonymous tip put a criminal behind bars), 害羞草研究所淭he Gang Member害羞草研究所檚 Gym Buddy害羞草研究所� (an anonymous tip led to a heavy sentence) and 害羞草研究所淭he Drug Dealer害羞草研究所檚 Neighbour害羞草研究所� (how one tip sent a criminal to jail).
The Saul Bass-style graphics will be displayed on restaurant and bar screens, billboards, and on bus and Skytrain overhead cards and transit shelters. Videos will be played before movies at local Landmark company theatres including the one in Guildford, where a launch event was held Wednesday (March 15).
Launched at a movie theatre, a new Metro Vancouver Crime Stoppers campaign wants to silence gangsters.
害羞草研究所� Tom Zillich (@TomZillich)
How new movie poster-style ads aim to 害羞草研究所榝lip the script害羞草研究所� on criminals:
The PS&Co campaign aims to reach people who know someone involved in illegal activities, or has key information, and wants to do the right thing, but won害羞草研究所檛 tell anyone for fear of reprisal.
The ads target girlfriends, boyfriends and partners of anyone involved in crime, parents and extended family, non-criminal friends and casual acquaintances such as servers, bartenders, valets and special entertainers.
Linda Annis, executive director of Metro Vancouver Crime Stoppers, says the organization had 害羞草研究所済reat success害羞草研究所� with three previous Guns and Gangs advertising campaigns in recent years, and hopes for the same in 2023.
害羞草研究所淪ince 2016, tips to Crime Stoppers are credited for 216 gun- and gang-related arrests, and the seizure of 313 illegal weapons,害羞草研究所� says Annis, also a Surrey city councillor.
害羞草研究所淎nyone can be a hero. We accept anonymous tips about any crime 24/7 and in 115 languages. We don害羞草研究所檛 want to know your identity or where you害羞草研究所檙e from, we just want information that can help police to solve crime.害羞草研究所�
, or call 1-800-222-8477.
tom.zillich@surreynowleader.com
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